Sports Marketing Review Part 2

Specificgroup of consumers that a company wants to reach.

# of times per ad, that a product is associated with an athlete, team, or entertainer

Total number of seats that are available at a specific stadium

Income that an investment provides for the investor

Distribution of communication: TV, radio, newspaper and Internet

General terms for all your costs (staffing, player salaries, leases, etc.)

Recreational travel or tours planned around a special interest

Respects confidentiality

Has already been collected for some other purpose

A small number representative of the large group

Gathering & using information about customers to improve business decision making involves.

Whatever people are willing to spend their money and spare time viewing

Possibility of financial gain, loss, or personal injury

Any revenue that comes from corporate sponsors (selling advertising space in & around stadium)

Any revenue that comes from corporate sponsors (selling advertising space in/around stadium)

% of total sales of a product that a co. expects to capture in relation to its competitors

When information is gathered that is very specifically focused on a single target market

Amount of money remaining from revenues after all expenses are paid

Marketing activity on a local-community level

Type of advertising: served an online ad for a band after performing a search for that band

Any parking lot that is offsite from the stadium

Repeat customers completely loyal to the company’s products and services

System of deciding what is right or wrong in a reasoned & impartial manner

Research conducted by an independent co & then offered for sale to everyone in an industry

Predicting costs and revenue

Purchases based upon careful thought and sound reasoning

Process of establishing & communicating to customers the value or costs of goods & services.

Blending of the 4 marketing elements of product, distribution, price, promo

Making decisions to use resources in ways that result in the greatest profit

Athletic training session over a period of time & concentrates on a variety of skills