Marketing Chapters 1 and 2

What does the W in SWOT stand for?

What are the 4 P's of the Marketing Mix

what year were the first baby boomers born?

Which is NOT an Impact of marketing on the economy?

providing customers with goods/services

understanding concepts and strategies to develop a target marketing strategy to market

Which is not one of the 5 main utilities

people who share similar needs and wants and are capable of buying products

In the marketing concept who is the focus on?

These are tangible items that have monetary value and satisfy a need or want.

Narrows and defines markets with extreme precision

Which is not a type of demographic

What does the S in SWOT stand for?

The group that is identified for a specific marketing program

How many Marketing functions are there?

Julia sees herself as a sophisticated person, what time of segmentation is this

Segmentation based off where people live

Todd is 35 years old. What type of segmentation is this an example of?

When demand is high, manufactures can produces products in ____ quantities.

What three things do promotions do

What is not and external opportunities or threat?

What does CRM stand for?

The process of deciding how to get goods into consumers hands

Using a single marketing strategy to reach all customers

Jenifer is a teenager, what type of segmentation is this?