Topics in Marketing - Final Exam Review

Publicity differs from advertising in that publicity is:

Pricing products at various pricing levels such as $99, $120, $180.

Misleading the customer about product capabilities is a form of misrepresentation and illegal.

Retailers pricing products consistently ending in $0.98 or $0.99.

A specific group of consumers a company selects as the focus of its marketing efforts.

This form of promotion can generate short-term sales of a product or service.

Free mention of a product in a newspaper or tv.

If Nike uses their existing brand name to expand into the cologne and perfume industry.

Which pricing strategy is a form of cost-oriented pricing.

During this stage of product life cycle, you will differentiate your product including price.

A celebrity endorser does have to use the product they are endorsing.

Setting a very high price for a new product to emphasize quality and uniqueness.

Introducing a product at a low price to win customer acceptance.

Rebates, samples, contests and sweepstakes are examples of:

A payment to the owner of a copyright.

Dividing markets based on one's interests, attitudes and lifestyle choices.

Which type of intermediary is used when Sports Authority sells Adidas products.

Advertising that uses a database to send personalized messages via email or text messaging

Agreement and terms of a business transaction

Analyzing a market using characteristics such as geographics, demographics and psychographics.

A group of people who share similar characteristics.

An illustration in an advertisement is a photo or drawing that is only there to add color.

For which type of product would personal selling be the most beneficial to a customer?

A group of similar products with slight variations  (i.e. - iPod nano, classic, touch).

James develops a new product idea he wishes to protect from competitors, he should obtain a:

Copying a logo for a free paid to the rights holder of the image.

Contacting or locating customers without direct help from an employer or other source.

Paid non-personal communication that will encourage a consumer to buy a product.

Money consumers have remaining after paying their necessary expenses.

The arm of marketing that concerns itself with promoting the image of a company.

Katy Perry wears a Pepsi logo dress at her recent concert to show approval of the product.

I am the least profitable stage due to expensive costs in educating the consumer about product.

A name, symbol, design or combination of these elements that identifies a product

Using intermediaries to sell your product from production to consumer.

Providing better quality, special services and positive relationships with customers.

Reflection on what products you use, how often and why is what form of market segmentation.

Intermediary that does not take ownership of the product but brings buyers and sellers together

Protects the unique work of an artist

The government agency that regulates the advertising industry.

Resellers who buy in large quantities, store them, then sell them to retailers or consumers.

A form of advertising using pop-up and banner ads.

Promoting a product with one key message directed to everyone (i.e. "Got Milk?")

All the different products a company makes (i.e. - Pepsi - pop, water, snacks, energy drinks).

During this stage of product life cycle, you will use price skimming or penetration pricing.

The product life cycle stages include Introduction, _________, maturity and decline.

Promotional Mix includes advertising, sales promotion, publicity and _________.