CH 3 Marketing

Citizen-Action publics include neighborhood residents and community organizations.

People close to the company: suppliers, intermediaries, markets, competitors, publics.

Local Publics include consumer organizations, environmental groups, and minorities.

Suppliers form an important link in the company's overall customer value delivery network.

Generation born after 2000 (or 95'?).

General publics is the workers, managers, volunteers, and board of directors.

Forces that create new tech, that creates new products and opportunities.

Internal publics includes the workers, volunteers, managers, and board of directors.

Government publics take government developments into account.

Group that has an actual/potential interest/impact on an organization's objectives.

Physical environment and the natural resources that are needed to affect marketing activities.

Strategies and practices that create a world economy that can support the planet indefinitely.

49 million people born from 1965-1976.

Firms that help the company to promote, sell, and distribute products to final buyers.

American families are still primarily married couples with children.

Forces outside of marketing that affect management's ability to have relationships w/ customers.

Study of human populations: size, density, location, age, gender, race, occupation, etc.

78 million people born 1946-1964.

83 million born 1977-2000.

Laws, government, and pressure groups that influence organizations in a society.

Economic factors that affect consumer purchasing powers and spending patterns.

Media Publics includes neighborhood residents and community organizations.

Forces that affect _____ include: demographics, economics, natural, tech, political, cultural.

Financial publics carry news, features, and editorials

Instructions and forces that affect a society's basics values, perceptions, preferences, and behaviors.