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Logos, Slogans, and Advertising Test Review Flashcards | StudBud
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Logos, Slogans, and Advertising Test Review
Logos, Slogans, and Advertising Test Review
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#logos #slogans #advertising #arts #entrepreneurship #technology
Flashcards
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Questions
40
Answers
1
This picture is an example of
Emotional Appeal
Promotional Advertising
Weasel Words
Facts and Statistics
2
"Just do it" would most likely be considered a...
A slogan
A book
A logo
A jingle
3
The slogan should not match/relate to the logo
False
True
4
Why did BP oil company change its logo?
To limit negative associations.
Because they changed ownership.
To switch colors.
Because their original logo was bad.
5
Typically, companies spend a lot of money on advertising.
False
True
6
The slogan should be one paragraph long
True
False
7
Why do logos change over time?
A customer said he/she did not like it.
It is mandatory for a logo to change every 10 years.
The logo is outdated.
The company went out of business.
8
Throwing in an extra sham-wow and a miracle scrub brush is an example of
Questioning the customer
Surrogate Advertising
Unfinished Ads
Bribe
9
Slogans must be
a drawing
random
memorable
relatable to the consumer
10
What would this ad be considered
Unfinished Ads
Emotional Appeal
Promotional Advertisement
Endorsements
11
This picture is an example of
Facts and Statistics
Bribe
Complementing the Customer
Questioning the Customer
12
What is the purpose of a slogan?
To help people remember the company at the top of their mind
To make the overall company culture a better place to work
To make people get annoyed with a product
To specify one product from the whole store
13
This picture is an example of
Questioning the Customer
Surrogate Advertising
Complementing the Customer
Endorsements
14
Rhyming or humor is appropriate in a slogan
True
False
15
What usually happens when two companies merge?
They change their logo
They completely change the product they are selling
They get rid of all locations and buy new ones
They hire all new employees (no one stays the same)
16
A catchy phrase or series of words used to help consumers remember a company/brand/product is
a logo
a commercial
a slogan
a jingle
17
A toothpaste commercial saying 3/4 dentist recommend this product is...
Facts and Statistics
Bandwagon Advertising
Weasel Words
Unfinished Ads
18
There are other types of advertising, like web banner advertising, content ads and link ads
False
True
19
The advertisers don’t say that they are the best from the rest, but don’t also deny.
Unfinished Ads
Endorsements
Weasel Words
Ideal Family and Kids
20
One common fear used in emotional appeal is...
fear of falling
fear of food
fear of exercise
fear of writing
21
"Like a good neighbor... State Farm is there" would be best considered
A commercial
A jingle
A slogan
A logo
22
A Dunkin Donuts cup appearing on your favorite show is an example of
Questioning the customers
Celebrity Endorsements
Bribe
Surrogate Advertising
23
L'Oréal slogan “because your worth it” is an example of
Patriotic advertising
Weasel words
Unfinished Ads
Complementing the Customer
24
This picture is an example of
Bandwagon Advertising
Weasel Words
Emotional Appeal
Promotional Advertising
25
Slogans must give you an idea of what the company does & relate to the business in some way
False
True
26
A jingle is typically
read by a robot
sung
written
spoken
27
This picture is an example of
Surrogate Advertising
Bribe
Patriotic Advertising
Questioning the customer
28
Billy Mays asking a customer if they are tired of stains on their carpet is an example of...
Surrogate advertising
Questioning the customer
Bandwagon advertising
Bribe
29
Slogans can take hours or days to write
False
True
30
Why would Shell change its logo?
Globalization
External Influences
Bad Original Logo
Company Merge
31
An ad for Hallmark showing a family eating dinner together and celebrating a birthday is ...
Complementing the customer
Patriotic Advertising
Ideal Family and Kids
Endorsements
32
Free samples of food given away outside a restaurant is an example of...
Emotional Appeal
Promotional Advertising
Endorsements
Questioning the customer
33
"Subway...eat fresh" is most likely considered
A book
A logo
A slogan
A jingle
34
An ad saying that the product works better but doesn’t answer how much more than the competitor
Emotional Appeal
Facts and Statistics
Unfinished Ad
Bandwagon Advertising
35
Why do you think McDonalds changed their logo?
Globalization
To Limit Negative Associations
Merged Companies
External Influences
36
This picture is an example of
Endorsements
Ideal Family and Kids
Patriotic Advertising
Complementing the Customer
37
An example of the "product line expanding" is
Starbucks Coffee becoming Starbucks
A company serving coffee and muffins
Seattle Coffee moving locations to New Jersey
Dunkin Donuts becoming Dunkin Coffee
38
An ad telling you to join the US Marines is an example of
Complementing the Customer
Bandwagon Advertising
Endorsements
Ideal Family and Kids
39
This is an example of
Facts and Statistics
Weasel Words
Endorsement
Complementing the Customer
40
An ASPCA commercial featuring sad puppies is most likely which type of advertising
Promotional Advertising
Facts and Statistics
Bandwagon Advertising
Emotional Appeal
