Revision of PR&Advertising

What aims to build good relationships with the organization's publics?

What are the two main budgeting techniques?

IMC is

Creative strategy is the process that turns a concept into an advertisement.

A research technique that asks whether a person remembers seeing an ad during a specified period without any given clue

Allocation of the promotion budget based on management's determination of the total amount to be devoted to mar. com. is

Which one of the followings includes the first and final step of an ad. campaign?

The central idea, theme or attraction element of an advertising message is ad. appeal

Promotion Mix is the blend of advertising, Pr, Personal selling, sales promotion, direct&digital marketing tools

Advertising is an unpaid, nonpersonal communication from an identified sponsor

Process of developing media objectives, strategies and tactics for use in an advertising campaign is called big idea