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A Marketing Concepts Review Quiz Flashcards | StudBud
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A Marketing Concepts Review Quiz
A Marketing Concepts Review Quiz
16 terms
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StudBud Administration
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A foundations of marketing review quiz. #business #marketing
Flashcards
16 cards
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Practice quiz
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Questions
16
Answers
1
Name this segment! Apple launches the new IPad Air exclusively at stores in New York city.
Demographics
Geographics
Psychographics
Infographics
2
The 4P's, also known as the marketing mix are:
Price, Product, Place, Promotion
Pricing, Protecting, Promoting, Pete
Prepare, Protect, Promote, Produce
Price, Produce, Point, Promotion
3
Name the part of this ad below labeled "2".
Headline
Copy
Illustration
Signature
4
What of the four listed is NOT include as one of the 7P's of marketing?
Potential
promotion
Price
People
5
Name that Marketing Mix! Ford offers 0% financing for 5 years on new F-150s.
Product
Price
Promotion
Place
6
Name the part of this ad below labeled "3".
Copy
Illustration
Signature
Headline
7
Name that Marketing Mix! A store sets up their Christmas display of
new products
in November.
Price
Place
Product
Promotion
8
Name that Function! A customer does a taste test and answers questions at a grocery store.
Market Research
Pricing
Selling
Promotion and Advertising
9
Name this Marketing Mix! Muskego Floral adds an Online shopping site.
Price
Place
Promotion
Product
10
Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.
Selling
Market Research
Pricing
Promotion and Advertising
11
The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?
Both
Neither
Benefit
Feature
12
Name that Function! McDonald’s creates a new line of healthy breakfast wraps.
Product
Pricing
Promotion and Advertising
Market Research
13
Name the part of this ad below labeled "1".
Headline
Copy
Illustration
Signature
14
The iPad Air "ultra thin" lightweight design is a product feature?
True
False
15
Name that Marketing Mix! A local manufacturer uses exclusive timber to make custom furniture.
Product
Place
Promotion
Price
16
The 7P's of marketing is referred to as the....
Miscellaneous mix
Correct mix
Model mix
Marketing mix