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Chapter 6 Flashcards | StudBud
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Chapter 6
Chapter 6
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Destination Market
Flashcards
9 cards
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Practice quiz
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Questions
9
Answers
1
What is a resort property in a specific location using resources or facilities in a local area?
entertainment destination
resorts
destination resort
cruise
2
What is another word for an intermediary?
A negotiator
A wizard
An arguer
A rent-a-judge
3
What are channels of distribution?
People, organizations, ownership activities
Wholesalers, retailers, distributors, the internet
Oral, written, electronic, web-based
Strait, sound, passage, waterways
4
What is the process of developing, promoting and distributing a location to travelers?
market
destination
geography marketing
destination marketing
5
What is seasonality?
fall, winter, summer and spring
at certain times of the year based on climate and geography
traveling at a certain season
the concept that certain destinations appeal to travelers
6
What does a convention and visitors bureau do?
The Most TM
Promotes a town, city, region, or country
Help meeting/event planners with the planning of events
Promotes the development and marketing of a destination
7
What does a commission consist of?
A group of people officially charged with a particular task
Technological equipment that the business needs to serve
An array of potential destinations fit for the customer
A group of individuals looking to have a good time
8
What is destination?
travelers go to a place that exist or have been discovered
the final stop of a journey, or the goal of travelers
travelers visiting different locations
9
What is resort?
a health spa
focused for mental and health benefits
provides, accomodation, leisure activites and food
a destination that provides entertainment, recreation
