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what is marketing Flashcards | StudBud
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what is marketing
what is marketing
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Answers
1
What form of marketing is making a sale
traditional
contemporary
2
which of the following is a goal of marketing
Attract new customers by promising superior value
selling to one segment
being the most popular brand
selling to multiple segments
3
Markets are formed of
people who can't afford to buy
all actual and potential buyers of a product
consumer reviews
people who can afford to buy
4
What form of marketing is satisfying customer needs
traditional
contemporary
5
which of the following is NOT one of the Five core customer and marketplace concepts
Exchanges and relationships
Needs, wants, and demands
consumer reviews
Value and satisfaction
6
which of the following is one of the Five core customer and marketplace concepts
all of the above
share offerings
Market offerings
discount offerings
7
Marketing is amanagement
ability
PROCESS
character
8
customer relationship management is
ensuring customers know how to find us
advertising on radio
Maximising profit
the process of engaging customers
9
what are the Three Underlying Considerations for The Societal Marketing Concept
society, consumers and company
company, consumers and agencies
agencies, society and segments
company, society and segments
10
Marketing creates value for customers, by:
All of the above
constructing a marketing program
understanding marketplace and customers
designing a customer value-driven marketing strategy
