Marketing: The Core Chapter 12 & 3

Question 1

A news article generated as a result of a news release would be classified as what?

Accepted Answer

Earned Media

Question 2

Creating and sharing information and expertise that is designed to inform and engage is called?

Accepted Answer

Content Marketing

Question 3

A company's website would be described as what kind of media?

Accepted Answer

Owned Media

Question 4

Billboards, transit ads, bus benches and airport ads are classified as what?

Accepted Answer

Out-Of-Home Advertising

Question 5

A group a person wishes to be a member of or identified with is called what?

Accepted Answer

Aspiration Group

Question 6

Interpreting information so that it is consistent with your attitudes and beliefs is what?

Accepted Answer

Selective Comprehension

Question 7

Study of similarities or differences among consumers in two or more nations or societies is?

Accepted Answer

Cross-Cultural Analysis

Question 8

A communications tool that seeks to influence the opinion of target groups is called what?

Accepted Answer

Public Relations

Question 9

Online websites that allow users to communicate, share videos, chat and comment are called?

Accepted Answer

Social Networks

Question 10

A marketing program that coordinates all promotional activities is called what?

Accepted Answer

Integrated Marketing Communications

Question 11

How people see themselves and how others see them are often revealed in a person's what?

Accepted Answer

Self-Concept

Question 12

The stages a consumer goes through to make a buying decision is called what?

Accepted Answer

Purchase Decision Process

Question 13

A group of people who influence your behavior, attitudes or values is called a what?

Accepted Answer

A Reference Group

Question 14

An ad that is designed to look like an editorial or journalism feature is called what?

Accepted Answer

An Advertorial

Question 15

A planned strategy where brands make themselves relevant in real time during events is called?

Accepted Answer

Real-Time Marketing

Question 16

Individuals who have social influence over others are called what?

Accepted Answer

Opinion Leaders

Question 17

Original online content generated by the user using video, audio or images is called what?

Accepted Answer

User-Generated Content

Question 18

Post-purchase anxiety or psychological tension is called what?

Accepted Answer

Cognitive Dissonance

Question 19

Behavior that results from repeated experience or reasoning is called what?

Accepted Answer

Learning

Question 20

The brands a consumer considers acceptable from a specific class of products is called what?

Accepted Answer

An Evoked Set

Question 21

Awareness, Interest, Engagement, Trial, Purchase, Loyalty and Advocacy are parts of what?

Accepted Answer

Customer Advocacy Funnel

Question 22

Intermediaries in a marketing channel focusing efforts to sell products or services is called?

Accepted Answer

A Push Strategy

Question 23

Abraham Maslow created a classification of 5 levels of basic human motivation. It is called...

Accepted Answer

Maslow's Hierarchy of Needs

Question 24

The inclusion of branded products in TV shows and movies is called what?

Accepted Answer

Product Placement

Question 25

The energizing force that stimulates behavior to satisfy a need is called what?

Accepted Answer

Motivation

Marketing: The Core Chapter 12 & 3

Questions 25

Marketing: The Core Chapter 12 & 3

Questions 25