Strategic Marketing- Consumer Behavior 1

Question 1

In the consumer decision process the third step is:

Accepted Answer

evaluation and selection of alternatives

Question 2

Marketing Mix includes

Accepted Answer

All of these

Question 3

The totality of an individual’s thoughts and feelings about him or herself.

Accepted Answer

self concept

Question 4

An image of the product or brand in the consumer’s mind relative to competing products and brands.

Accepted Answer

Product Position

Question 5

How one lives, including the products one buys, how one uses them, what one thinks and feels about them.

Accepted Answer

lifestyle

Question 6

In consumption meaning, the meaning in innovation includes

Accepted Answer

all of these

Question 7

Occurs when individuals or groups make consumption decisions that have negative consequences for their wellness

Accepted Answer

Injurious Consumption

Question 8

Consumer Behavior can be applied in the following:

Accepted Answer

All of these

Question 9

In the consumer decision process the fourth step is:

Accepted Answer

outlet selection and purchase

Question 10

Auxiliary or peripheral activities that are performed to enhance the primary product or primary service.

Accepted Answer

Service

Question 11

A portion of a larger market whose needs differ somewhat from the larger market.

Accepted Answer

Market Segment

Question 12

Everything the consumer must surrender in order to receive the benefits of owning/using the product.

Accepted Answer

Customer Cost

Question 13

In the consumer decision process the first step is:

Accepted Answer

identify the problem

Question 14

The difference between all the benefits from a total product and all the costs of acquiring them

Accepted Answer

Customer Value

Question 15

The conceptual model includes all of the following; except

Accepted Answer

Choice allocation

Question 16

The answer to the question: How will we provide superior customer value to our target market.

Accepted Answer

Marketing Strategy

Question 17

In the consumer decision process the fifth(final) step is:

Accepted Answer

post purchase process

Question 18

Anything a customer acquires or might acquire to meet a perceived need.

Accepted Answer

Product

Question 19

A model used to capture the general structure and process of consumer behavior.

Accepted Answer

conceptual model

Question 20

The segment(s) of the larger market on which we will focus our marketing effort.

Accepted Answer

Target Market

Question 21

In the consumer decision process the second step is:

Accepted Answer

information search

Question 22

Internal influences are all of the following; except

Accepted Answer

family

Question 23

Having the product available where target customer can buy it.

Accepted Answer

Distribution

Question 24

A reflection on the idea that most products in developed economies satisfy more than one need.

Accepted Answer

Need Set

Question 25

Marketing outcomes include all except:

Accepted Answer

Group Outcomes

Question 26

In consumption meanings the meaning of avoidance includes

Accepted Answer

all of these are included

Question 27

External influences are all of the following; except

Accepted Answer

learning

Question 28

Symbolic need associated with all of the following; except

Accepted Answer

individualism

Question 29

The amount of money one must pay to obtain the right to use the product.

Accepted Answer

Price

Question 30

The entire set of characteristics provided by the marketing mix.

Accepted Answer

Total Product

Strategic Marketing- Consumer Behavior 1

Questions 30

Strategic Marketing- Consumer Behavior 1

Questions 30