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COM 101 Midterm Exam 2020-21 Flashcards | StudBud
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COM 101 Midterm Exam 2020-21
Combination of telecommunications services offered to consumers is called:
Payola:
COM 101 Midterm Exam 2020-21
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1
Payola:
payment to DJs in exchange for air play.
payment by DJs to keep competitors’ recordings off the air.
does not violate FCC rules.
is allowed only in certain states.
2
Combination of telecommunications services offered to consumers is called:
A deal
A group
A bundle
A conglomerate
3
Member news organizations that share the expense of getting the news are participating in:
news clubbing
news disbursement
cooperative news gathering
news service management
4
Describes journalists who were allowed to cover wars on the frontlines.
accredited
embedded
photojournalism
front line war reporting
5
Availability of a variety of info and entertainment sources is known as:
selective message.
mass media.
available message.
message pluralism.
6
The International Copyright Law of 1891 required:
that foreign authors be paid as well as American authors.
that foreign authors be paid less for their work.
that only American authors had to be paid for their works.
that authors had to give permission to publish their work.
7
Cross ownership is:
the percentage of total population that a station reaches.
a company owns radio and TV stations in the same market.
when two companies share ownership of a radio station.
illegal in the broadcast industry.
8
The first American motion picture premiere was presented by:
George Melies.
Thomas Edison.
Paul Robeson.
Fatty Arbuckle.
9
Requiring theatres to take a package of movies is called:
block booking.
mass booking.
premiere booking.
exclusive booking.
10
The Association that lobbies for the interests of the major recording companies is known as:
ASCAP
BMI
the FCC
the Recording Industry Association of America (RIAA)
11
Using photographs to accompany text to capture a news event is known as:
disruptive journalism
yellow journalism
photo journalism..
descriptive journalism
12
Abridged or complete versions of books available on CD, Internet download or MP3 are known as:
audiobooks
company books.
mass market books.
trade books.
13
Writers who are not on the staff of a magazine are known as:
retired employee.
part-time employee.
freelancer.
salaried employee.
14
A conglomerate is:
a company that owns media companies and unrelated ones
a large group of television networks.
a group of TV networks and newspapers.
a company that owns more than one type of media property.
15
Trend of large companies buying smaller companies is called:
conglomerate
vertical integration
concentration of ownership
chain
16
Which film industry personality was linked with scandals in the 1920s and 1930s?
Charlie Chaplin
William S. Hart
“Fatty” Arbuckle
Florence Lawrence
17
Satellite radio
does not use disc jockeys.
is supported primarily by advertising.
is free.
is supported primarily by subscriptions.
18
An Amount the publisher pays an author, before a book is published is called:
advance.
royalty.
pre-sale.
a vig.
19
Company Magazines are produced by:
businesses for their employees.
international publishing companies.
large publishing companies.
syndication companies.
20
Studio owner’s refusal to hire someone is called:
a layoff.
labor action.
blacklisting.
workforce reduction.
21
The melding of communications, computers and electronics industries is referred to as:
convergence.
contingence.
selective media.
combined media.
22
HD radio:
eliminates advertising.
radio stations to transmit real-time text-base information
small satellite transmitter in special radios.
broadcasts overseas stations in the US.
23
A royalty is:
a bonus paid when a book sells more copies than expected
rarely awarded by American publishers.
a percentage of the selling price of each copy of a book
usually around between 20 and 25 percent.
24
Marketing opportunities related to a movie:
additional rights.
independent rights.
marketing opportunities
ancillary rights.
25
Paid advertising supplements in newspapers and magazines that often look like real news pages
infotainment
promotion
unpaid ad
advertorial
26
The tendency among journalists covering the same event to report similar conclusions is:
red journalism
yellow journalism
tabloid journalism
consensus journalism
27
The term that describes the way that different people process messages differently is:
vertical integration.
intrapersonal communication.
mass communication.
selective perception.
28
Who was responsible for inventing the phonograph?
Peter Goldmark
Berry Gordy
Thomas Edison
Emile Berliner
29
Book publishers pay authors by a system known as:
word count.
commissions.
page count.
royalties.
30
The media:
provide information and entertainment.
affect political institutions.
affect social and cultural institutions.
all of the above
31
Identifying a specific audience segment and programming is called:
middle of the road.
demand programming.
narrowcasting.
digital audio broadcasting.
32
Movies and t-shirts created froma movie is called:
online book sales.
subsidiary rights.
acquisitions.
a blockbuster.
33
All of the following are consumer magazines except:
Maxim.
Parenting.
American Medical News.
Time.
34
A book that sells millions of copies by a well-known author is called:
a subsidiary sale.
a movie property.
a barnburner.
a blockbuster.
35
The means by which a message reaches the audience is called:
Medium
radio
Feedback
Noise
36
File sharing, as it relates to the music recording industry, means:
recording from CDs to mp3 chips at home.
downloading music free from the Internet.
swapping CDs.
counterfeiting free passes to music concerts.
37
RPM stands for:
rights per minute.
revolutions per master.
revolutions per minute.
rings per millisecond.
38
An online magazine available only on the Internet is called a:
point-of-purchase magazine.
syndicated magazine.
webzine.
tabloid.
39
Mass communication:
allows direct feedback of all types of communication.
involves a direct sharing of experience between two people.
communication through a device to large audiences.
is the same as intrapersonal communication.
40
The first movie credited with containing a full story with a beginning, middle and end was:
“A Trip to the Moon”.
“Gone with the Wind”.
“Birth of a Nation”.
“ET".
41
Blanket licensing meant that:
stations paid musicians directly for the rights to the music
disc jockeys were discouraged from playing music.
the ASCAP charged stations a fee for licensed music
stations owned by a company that renews license at same time
42
Distribution of copyrighted material on the Internet without permission is:
file upload.
peer distribution.
file sharing.
peer pressure.
43
Promoting popular movie personalities to lure audiences is referred to as:
studio system.
closed system.
star system.
Hollywood system.
44
When the government certifies members of the press to cover government-related news events is known as:
photojournalism
reclamation
acclimation
accreditation
45
The Abbreviation for Wireless Fidelity is:
FCC
BMI
Wi-Fi
ASCAP
46
All magazines sold by subscription or at newsstands are referred to as:
company magazines.
consumer magazines.
tabloids.
trade publications.
47
The two licensing companies that handle most of the rights to play music for broadcast are:
BMI and Sony.
ASCAP and BMI.
Billboard and Time Warner.
ASCAP and Matsushita.
48
“Muckrakers” were America’s first:
scandalmongers.
political writers.
investigative reporters.
yellow journalists.
49
United Artists was formed in rebellion against the big studios by:
Mary Pickford, Chaplin, Douglas Fairbanks, D. W. Griffith
Rudolph Valentino, Mary Pickford and D. W. Griffith.
Lillian Gish, Charlie Chaplin, Douglas Fairbanks,Brad Pitt
Orson Welles, John Huston and Dalton Trumbo.
50
Renting films to exhibitors without letting them see the films first is known as:
black listing.
blind booking.
block booking.
bad booking.
