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Media and Society Semester Review spring 2024 Flashcards | StudBud
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Media and Society Semester Review spring 2024
Media and Society Semester Review spring 2024
90 terms
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StudBud Administration
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109 plays
A review of Mass Communication.
Flashcards
90 cards
F
Practice quiz
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Host live
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Questions
90
Answers
1
What is a book publisher’s main source of income?
Money from book sales and subsidiary rights
Money from marketing events
Money from social media campaigns
Money from books optioned for films
2
Media are changing in all of the following ways EXCEPT....
Stories are becoming more like a conversation than a lecture
User-generated content is now part of media
Audiences are becoming segmented
Audiences have less control over the content they receive
3
Which of the following is a reason a press release may wind up being thrown out/not used?
It's too dull/long-winded
It's too useless or confusing
All of these are reasons
It's too self-serving
4
A newspaper only printing nice things about a movie star is an example of
Visual bias
Access bias
Narrative bias
Bad news bias
5
Who is the inventor/direct ancestor of the modern TV?
Philo Taylor Farnsworth
Thomas Edison
Benjamin Franklin
Ruth Bader Ginsburg
6
True or False: Journalists and public relations professionals are wary of each other.
True
False
7
Which of the following is NOT a job at a newspaper?
Designer
Reporter
Massage Therapist
Editor
8
Which of the following is a trait of mass communication?
All of these are traits of Mass Comm
Usually produced by complex organizations
Organizations highly competitive and exist to make a profit
These organizations have gatekeepers
9
True or False: It's okay to make up quotes for a news story if you know your source well
True
False
10
A negative effect of social media is...
It's distracting
All of these
It can slow workplace or classroom productivity
It can lead to the spread of misinformation quickly
11
As of 2018, how much time does the average American spend looking at all screen devices (TV, phone, laptop, etc) daily?
4 hours
11 hours
1 hour
30 hours
12
A news story is fake if...
It was written by a new reporter
It's intentionally written with false info to mislead readers
It has a small inaccuracy in it
Donald Trump says so
13
What are some myths about PR (public relations)?
PR is easy
PR is glamorous
PR is sleazy
These are all myths
14
The rise of technology companies has
All of these
Changed the way we read
Changed the way we get information
Shifted lots of media power from LA and NYC to Silicon Valley and Seattle
15
What did journalists Edward R. Murrow and Fred Friendly accomplish on “See it Now” in 1954?
They won an Academy Award
They earned record revenue for CBS
They got President Nixon impeached
They discredited Senator Joseph McCarthy
16
When using the internet first became popular, most newspapers made the mistake of...
Charging users to read it online
Refusing to develop websites
Refusing to put any stories on the Internet
Allowing readers to read all posted content for free
17
Which of the following is NOT a news value?
Judgment
Timeliness
Impact
Proximity
18
What did Emile Berliner (competitor of Thomas Edison) invent?
Miami Sound Machine
Gramophone
Phonograph
Telephone
19
Which of the following is NOT one of the 10 major divisions of the book publishing industry?
Higher Ed Texts
Trade Books
Audio Books
Meme Books
20
Which is NOT a defining feature of motion pictures?
Movies are very expensive to film and produce
Film has a strong aesthetic dimension.
Collaboration is totally unnecessary.
Movies are a social experience.
21
What is a trait of jazz music?
It's similar to show tunes
It's always easy to follow
It's just like opera
It's heavily improvisational
22
According to a survey we discussed, what has been a rationale for file sharing music without paying for it?
All info on the Internet--including music-- should be free.
I’m not hurting anybody; I download things I wouldn't buy
All of these
Music was too expensive before; companies charged too much
23
Social media has become
Irrelevant
A vital tool for news gathering
The only way to connect with others
All of these are correct
24
The difference between real and fake news is…
Real news will never be bizarre
None of these are correct
Fake news is harmless
Fake news will always be obviously fake
25
Radio stations owned by department stores in the 1920s produced programming that....
was non-offensive, non-political entertainment
catered specifically to women
all of these answers are correct
Featured opera and classical music
26
Which of the following is an example of mass communication?
A private phone call
A newspaper serving Los Angeles county
A production of Bakersfield! the Musical
A party e-Vlite sent to 50 friends
27
Which of these is a search engine?
None of these
Nemo
Yahoo
Post Malone
28
All of these are content categories of magazine publishing, EXCEPT
Public Relations
General Consumer
All of these are actually content categories
Business or trade
29
False light is
The best quality to use for filmmaking
When a story, photo or photo caption inaccurately portrays someone/thing
a term your teacher made up just to trick you
When you can only take a photo inside
30
A significant occurrence in radio first occurred in 1922. What was it?
Advertising
Sound recordings
Live music
Political commentary
31
Early radio was largely owned by...
Stations
Networks like ABC
Companies like Sears
Local communities
32
Which is NOT a major department of a book publisher?
Editorial
Registration
General Administration
Production
33
What are your teacher's (Erin) two favorite shows?
"CSI" and "Law and Order"
"The Office" and "Friends"
"Modern Family" and "Six Feet Under"
"Judge Judy" and "South Park"
34
When did color broadcasting begin on prime-time television?
1958
1964
1972
1937
35
When TV first became prominent in the 1940s, how did the movie industry react?
Started making made-for-TV movies
Embraced the TV medium and the opportunities it presented
The movie industry has never cared about television
Got scared of losing audiences and tried gimmicks like 3-D
36
What is a 360 deal?
Record company pays artists big money for a share of all profits
None of these is correct
When a record co. controls every aspect of artists' careers
When a record co. promises artists 360 days of radio play
37
True or False: Of all the mediums, sound recording has been most affected by the digital age
True
False
38
In radio, homogenization is
A way to pasteurize milk
none of these is correct
The process of making things uniform or similar
why we can't have nice things
39
True or False: A film script is written in the production phase of moviemaking
False
True
40
Which of the following is NOT a feature of radio?
Radio is supplemental (we listen while doing something else)
Radio is portable
Radio is general
Radio is universal
41
Which of the following is NOT a department of a magazine publisher?
Circulation
Editorial
Meditation
Advertising
42
What iconic 1980s album helped pick up a slumping record industry?
Prince’s Purple Rain
Madonna’s Like a Prayer
Michael Jackson’s Thriller
Whitney Houston’s Whitney
43
True or false: The Internet (or Net) is the same exact thing as the Web (www)?
False
True
44
What does the TV rating pictured mean?
You have to watch for 14 minutes or you'll get sued.
Unsuitable for children under 14 dialog, sexuality, violence
Suitable children under 14
No one over the age of 14 is allowed to watch.
45
Websites determine ad rates based o the number of user page....
widgets
wicks
ticks
clicks
46
Which of the following is NOT something a pubic relations professional does?
Crafts a public identity for a company
Exposes damaging company secrets
Writes press releases
Acts as an organization's spokesperson
47
What is the common trait found in most successful students?
Luck
good looks
Natural intelligence
Grit
48
One difference between newspapers and magazine is
Newspapers usually have a lot less lead time than magazines
None of these
Magazines are written for a general audience
Newspapers are written for a targeted audience
49
Which of the following is NOT a medium?
Personal Journal
Book
Smartphone
Television
50
What did Thomas Edison invent in 1877?
Supersonic Sound Machine
The dollar bill
Victrola
Phonograph
51
What is an advantage of voice tracking?
Every voice will be recorded for eternity
Deceives listeners to think they DJ they hear is local
It's efficient. Radio stations don't have to pay as many DJs
It will allow fewer DJs to get jobs
52
Device convergence...
Has changed the way people get their news
Neither of these answers are correct
Both of these answers are correct
Let’s us have all functions of a computer in our smartphones
53
How did the rise of television in the 1950s affect radio?
All of these answers are correct
Led to the development of radio formats (Top 40, etc.)
Caused radio to rely heavily on sound recordings
It took many live performers away from radio
54
During the Depression
Radio grew in popularity
The FCC (Federal Communications Commission) was established
All of these answers are correct
The Lone Ranger/Soap Operas were popular
55
What is one way to know if a news site is credible?
It has an about page that explains its mission, ownership
It comes through on your social media
Your friends think it is
Your parents think it is
56
Social media is ideal for those seeking all of the following EXCEPT
Networking
Privacy
Friendship
Connections
57
Transition from analog to digital sound recording hurt the industry. But streaming has helped the industry rebound
True
False
58
What is payola?
A fun word for payday
Illegal practice of record companies paying DJs to play records
When radio pays TV
When TV pays radio
59
The Depression brought tough times to the sound recording industry? What helped keep it going?
Gramophones
Jukeboxes
Great singers
Nickelodeons
60
Homedepot.com is an example of what kind of a website?
Informational
Organizational
Government
Commercial
61
True or False: Advertising focuses on public perception while PR aims to increase sales.
True
False
62
What is the Internet?
None of these
An online store where you can buy shoes
Network of computer networks operable from your own device
The end of the world as we know it
63
Which of the following is NOT an example of noise (interference with message transmission)?
Mechanical
Semantic
Environmental
Neutron
64
In mass communication, when a message is decoded, it...
it is being developed for transmission
Computer geniuses are the only ones who can understand it
it has not yet been encoded
is translated by the receiver
65
Who invented the Kinetoscope?
Eldridge Johnson
William Dickson
Thomas Edison
Emile Berliner
66
1. True or false: In the digital age anyone can become a mass communicator?
False
True
67
The New York Times, the gold standard in journalism...
Occasionally messes up
Never makes mistakes
Is always right
Can't be trusted
68
What kind of stories will you find in a newspaper (both in print and online)?
Features
All of these
Hard (breaking) news
Editorials
69
Which of the following are ways that companies make money online?
Both answers 1 and 2 are correct
None of these are correct
They sell ads and/or merchandise
They sell specialized content
70
Which is another way that the Internet hurt newspapers?
All of these
Lost classified revenues to sights like Monster and Indeed
Changed users reading habits
Gave advertisers a more cost-effective medium
71
Broadcast news spending so much time on live car chases is an example of
Access Bias
Fairness Bias
Commercial Bias
Status Quo Bias
72
Which of the following is a disadvantage of E-Readers?
You can make the fonts (type) larger and add notes easily
Writers can get their work self-published more easily
It's harder to remember what you've read on an e-Reader
You can carry a library of books on a lightweight device.
73
FM radio signals sound better but AM radio signals...
have better programming
are more meaningful
travel farther
are easier to fine
74
Which of the following is an example of noncommercial radio
Both of the answers above are correct
Public Radio International
National Public Radio (NPR)
None of these
75
Which TV news journalist is famous for his nightly sign off “And that’s the way it is”?
Fred Friendly
Dan Rather
Edward R. Murrow
Walter Cronkite
76
Chewbacca Mom is?
An example of an ordinary person becoming famous
A lady who became famous from a viral video
The most downloaded viral Facebook video of 2016
All of these
77
What do music and all-news stations use to plan what they’re going to air?
Program wheel/format clock
Intuition
Improvisational skills
Flow chart
78
Which of the following ad sales bring in the most money for radio stations?
Ads from digital radio
Sale of time on network programs to national advertisers
National spot advertising
Ads by local businesses targeted to local area
79
Independent movies of the early 1900s were the first to do what?
Hit the big screen
Capitalize on star power
Get extra financing
Take artistic risks
80
Which of these is NOT a social media site?
Twitter
Amazon
SnapChat
MySpace
81
True or false: A group text among 10 friends is considered mass communication.
False
True
82
In radio, what is the biggest form of user-generated content?
Apps
Podcasting
Blogs
Social media
83
Which was the first radio network?
CBS
Fox
ABC
NBC
84
The digital age has changed the recording industry in all of the following ways EXCEPT
More people are buying digital downloads than ever before.
Traditional brick and mortar record stores have closed.
Most young people subscribe to streaming services like Spotify.
Smartphones players have replaced many stereo systems
85
What is the inverted pyramid
A new snack at Del Taco
A vacation destination in Egypt
A style of news writing that puts key info first
None of the above
86
Which is a defining feature of printed magazines?
They’re usually thousands of pages long
They’re convenient/easy to carry around
They're boring
They don't follow trends
87
What is a nickelodeon?
A channel that shows classic sitcoms
None of these are correct.
Theater named for 5-cent ticket price, seated up to 90
Nickel drink night at Barney's Beef and Burger Bowl
88
A blog is...
A format for posting stories that news sites can use
A personal web log/journal
Not as popular with younger users who prefer social media
All of these
89
What does NPR stand for?
Not pulling rank
New Public Radio
National Private Radio
National Public Radio
90
What is a shield law?
All of these
Allows reporters to protect the identity of confidential sources.
Something that is not available in Federal Court
Is available in at least 39 states, including California
