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CSUF MarCom - Get to Know Us and Our Work Flashcards | StudBud
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CSUF MarCom - Get to Know Us and Our Work
CSUF MarCom - Get to Know Us and Our Work
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Answers
1
What are our primary brand colors?
Royal blue and citrus orange
Navy blue and white
Orange creamsicle popcicle
Titan Blue and Titan Orange
2
According to Search Engine Journal in Feb. 2024, what are the top 3 search engines in order?
Amazon, Ebay, Temu
Sam's Club, Walmart, Costco
Google, YouTube, Amazon
Google, TikTok, Bing
3
When creating and managing our websites, we use a CMS which stands for...
The website thingy-majiggy
Customer management system
Content management system
Communication management system
4
What is the average email open rate for all of our degree-completion programs?
15-34%
45-54%
35-44%
55-65%
5
What color combination would be flagged in a web accessibility test for having insufficient color contrast?
White text on Titan Orange
Medium Blue text on Sky Blue
Black text on Titan Orange
White text on Titan Blue
6
When someone fills out an interest form on our custom landing page, or info page, we call that one type of _____.
Enrollment
Whammy
Conversion
Love language
7
What are the units within EIP that MarCom currently provides services for?
Extension and Provost Office
Extension-only programs
Extension, International Programs, OLLI, and Arboretum
Academic Affairs
8
What is the average number of active tasks MarCom project leads work on in Bitrix?
165-180
75-119
120-144
145-164
9
In Nov. 2023, we piloted the Employee Advocacy Program with ProfDev. One month later, impressions increased by...
21%
5%
15%
10%
10
What is the current CSUF Brand?
Tusks Up
Enroll in Winter Session
Graduation Initiative 2025
TITAN: One who stands out for greatness of achievements
11
What set of apps do we use for creating and editing graphic design, video, web, and photography projects?
Microsoft Office
Google Suite
Adobe Creative Cloud
Amazon Web Services
12
To make numbers or statistics easier to consume in the Annual Impact Report, we typically create _____.
Selfies
Infographics
Qualtrics surveys
C2K screen shots
13
In 2023, which age group visited our website the most?
18-24
25-34
45-54
35-44
14
In 2023, about how many monthly visitors go to our website?
5,000
500
500,000
50,000
15
What CMS(s) do we currently use to create and update our web pages?
OmniUpdate and a homegrown system
OmniUpdate only
Open University
Wordpress
16
When tracking social media analytics, what does "engagement" mean?
A wedding engagement post.
Engaging with your audience through artifical intelligence.
Total number of actions on a post - likes, shares, clicks, & comments.
Total likes received on a post.
17
When creating an email, the goal is to inspire the audience to act. What does CTA stand for in an email?
Capture Tool for Advertising
Click to Add
Click to Accept
Call to Action
18
In the world of information and communication technology, what does ATI stand for?
Advanced Technology Instruction
Accessible Technology Initiative
Automation Technology Institute
Always Technology Issues
19
What Event Management & Ticketing platform does MarCom use to promote info sessions to new students?
Zoom
25Live
Eventbrite
EBMS
20
When we want a targeted list of students in marketing cloud, we pull a DE which is...
Dual Enrollment
Deadly Engaging
Distance Education
Data Extension
21
What is it called when someone sees a digital ad and selects it?
Winner, winner, chicken dinner
Click
Registration
Submission
22
What's the name of the CSUF News section where Extension publishes weekly articles?
Titan Spotlight
TITAN Magazine
It Takes a Titan
The Daily Titan
23
What do we call the MarCom report we create at the end of each fiscal year?
Impact Report
Profit & Loss Statement
Year in Review
Strategic Plan
24
If one opts in to an Extension program interest list, they will be entered into a/an _____.
Fundraising or advancement call list
Email journey or data extension
Adventure of a lifetime
Do not call list
25
What is the tool we use to scan our website for accessibility issues?
Pope Tech
Compliance Sheriff
Property Search
TikTok
26
How much did our engagement increase on social media after one month of Employee Advocacy Program training?
20%
10%
16%
5%
27
When we upload an edited video to YouTube, we want people to find it so it is in our best interest to also...
Upload a search engine-optimized video description
Write a blog
Pay an influencer
Create a paid ad campaign
28
MarCom must order from licensed vendors and designs must be approved via which brand management system?
Amazon
Concur
Collegiate Licensing Company
Entertainment and Sports Programming (ESPN) Network
29
What internal CSUF calendar does marketing use to promote events on campus?
Outlook
25Live
Bookings
CSUF Portal
30
When we refer to an email journey being evergreen, what does that mean?
Using bold colors to capture attention
A brand-new and date-specific email
A set of emails that does not have an expiration date
Journey of trees at Arboretum and Botanical Garden at Cal State Fullerton
31
When tracking social media analytics, what does "impressions" mean?
Total number of followers you have.
Total number of times a post was seen by users.
How impressive your social media account is.
Total number of likes on a post.
32
What software does MarCom use to build forms, track responses, and integrate with Salesforce?
Smart Form
Qualtrics
Form Builder
Formstack
33
What are ALL the social media channels Extension is active on?
Facebook, X, Instagram, LinkedIn, and YouTube
Reddit and Pinterest
TikTok and Snapchat
Facebook, X, and Instagram
34
What is the average 'email open rate' for all Professional Development email campaigns?
Over 56%
0-30%
46-55%
31-45%
