Marketing Review 2

The ongoing growth within a chosen career path and your career path.

Goods that are immediately consumed in one use.

A good that does not quickly wear out.  It yields quality over time.

The transporting, storing and handling of goods and services for businesses.

Products/services purchased for the businesses use.

Establishing and communicating the values of products/services and determining profit.

The process of developing, improving, obtaining and maintaining products/services. 

The skills developed and reflected by how people interact with one another.

All the activities required to bring products/services from the manufacturer to the consumer.

A philosophy that focuses on satisfying the needs and wants of the consumer to achieve profits.

Process of gathering, sorting, analyzing, and disseminating marketing info to make decisions.

A tool used to reflect and analyze business decisions.

Acquiring the money for starting and running a business.

Involves determining consumer's wants and needs through planned, personalized communication.

The process businesses utilize to achieve their goals.

Purchases made for individual use.

The study of operating and managing a business and all the skills and concepts required.

The study of allocating resources to maximize their uses (i.e. budgeting).

Tangible items purchased for the value they provide the consumer's wants or needs.

Oversees the movement of products/services from producer to consumer.

A cause, issue, image or philosophy that can be marketed.

Intangible acts performed for a value for the consumer's wants and needs.

Oversees the movement of products/services from producer to consumer. 

Informing, persuading or reminding potential consumers about a business' products/services.