Rhetorical Appeals

Please donate now to save a pet from a neglected life of starvation and suffering.

We need to ban assault rifles because innocent children are dying.

attempting to affect someone's emotions

Injured in a car accident? Our law offices will get you the money you deserve.

Lowering the drinking age will almost certainly lead to more alchohol consumption among teens.

using evidence to support your claim

When using Slimfast, people lose an average of 20 lbs. in the first month.

an advertisement that shows a starving child

Thank you for the interview. First I would like to say that I am Microsoft and Adobe Certified.

using words or images to appear trustworthy

Being a dietitian, I strongly recommend adopting a vegetarian diet.

It has never been proven in the U.S. that an innocent person has been executed.

If marijuana were legalized, you could tax it and create revenue for beneficial state services.

an advertisement that shows a celebrity

Please go out and vote. Our country, our children, our democracy is counting on you.

9 out of 10 people who use Vitaboost reported a significant increase in energy within the first week.

I am looking out for your best interest by telling you that you should just be honest and sign this confession.

Mom, I want to go to Cancun for Spring Break because all my friends are going.

I think you should give less homework because I miss spending time with my family.

an advertisement that shows facts and statistics