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Marketing 11 unit 4 test Flashcards | StudBud
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Marketing 11 unit 4 test
Marketing 11 unit 4 test
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Questions
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Answers
1
added value that a consumer gives a product beyond its actual functional benefits they associate good things with it
IMC
goodwill
Direct Marketing
Brand Equity
2
the hierachy of effects order is...
Awarness, Interest, Evaluation,Trial, Adoption
awarness, growth, evaluations, decline,
Awarness, publicity, Trialm Adoption, Decision
introduction, Awarness, evluation, interest, trial, decision
3
Fads are short lived, a fad can look like this...
True
False
4
Business goods are B2B
False
True
5
New product strategy development is
all the above
pursues innovation
first stage of new product process
focus on structure, approach & guidelines
6
Loyalty programs objective are to increase sales
True
False
7
samples promotions objective is to encourages new products
False
True
8
Dual distribution employs 2 or more channels for the same product
False
True
9
direct marketing uses....
response related communication
dms to dm
indirect communication with customers
direct communciation with customers
10
Decoding is the process of having the reciver take a set of symbols & transofrm them back to an abstarct idea
True
False
11
Institutional advertsing is the same as product advertising
True
False
12
IMC stands for?
integrated medicinal company
integrated marketing compeition
integrating marketing concepts
integrated marketing communications
13
when 2 or more reocgnized brands are placed togther ina single product or service.
shared branding
co-branding
eleveated branding
private branding
14
Ambush marketing is only in sports
True
False
15
Private branding is....
legal rigths
Costco and Krikalnd
secret branding for companies
Presidents choice and loblaws
16
Salesperosn is least important in the post-purchase stage
False
True
17
mark up %= (Mark up/cost) x 100
False
True
18
Encoding is the process of having the sender transform an abstarct idea into a set of symbols
True
False
19
ways DM is unethical
tracking cookies
several cc cards on file
junk e-mails
unsolicitied phone calls
20
methods used to set a promotional budget
Percerntage of Sales
All you can afford
all the above
competitive Parity
21
what are 3 ways to schedule advertising?
pulse, continuous, fighting
intemrittent, steady schedule, burst
timely, accurate, smart
fear, humour, sex
22
the number of lines offered by a company is known as the...
product line
product code
product quantity
product mix
23
Taco Bell loves twitter
True
False
24
Sales promotion is....
long term inducement
long term value and quality
short term inducement of value offered
short term of inducement of quality
25
An addvertisement for drunk dirving typically uses a humurous approach
False
True
