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Branding 7.1 - 5/17 Flashcards | StudBud
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Branding 7.1 - 5/17
Branding 7.1 - 5/17
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Answers
1
Which of the following is NOT a reason branding is important?
Builds customer loyalty
Customers are familiar with the brand are more likely to trust new products
Reduces marketing costs substantially
Helps a company introduce new products
2
Customers familiar with an original product are likely to trust a new product with the same brand.
True
False
3
Unique representative symbol or image.
Brand Logo
Brand Image
Brand Identity
Brand Name
4
Mr. Muscle is a brand trade character for which company?
Johnson and Johnson
Proctor and Gamble
Pfizer
S. C. Johnson & Son
5
Mr. Clean is a trade character for which company?
Proctor and Gamble
L'Oréal
ESTEE LAUDER
Johnson and Johnson
6
Developing brands and branding are a relatively new concepts in marketing.
False
True
7
The way consumers actually perceive a brand is referred to as brand image.
True
False
8
A brand can be damaged by over-promising a product.
True
False
9
A brand tells particular kinds of stories in particular kinds of ways.
False
True
10
Quicky is a brand trade character for which company?
Fairlife
Nestle
Hershey
Nesquik
