stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
CHƯƠNG 1 Flashcards | StudBud
Explore
/
CHƯƠNG 1
CHƯƠNG 1
10 terms
·
StudBud Administration
·
384 plays
Imported from external platform
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
How many concept of marketing management are there?
6
4
5
7
2
Follow Philip Kotler, What is marketing ?
is the delivery of customer satisfaction at a profit.
isn’t the activity, set of institutions
A. is the activity, set of institutions.
isn’t the delivery of customer satisfaction at a profit
3
Unilever organizes a campaign to plant trees and green hills. This is an example of what marketing concept?
Social marketing concept
Selling concept
production concept
Product concept
4
Marketing includes activities: ---?---- and ---?--- you launch a product
During-Before
Before – During
After – Before
Before- After
5
Apple researched to create a limited edition iPhone product line in color. What marketing point of view is this ?
Product concept
Production concept
Selling concept
Marketing concept
6
“The idea that consumers will buy of the firm’s products if it the most quality, performance. Belong to?
Marketing concept
Selling concept
Product concept
Production concept
7
Customer satisfaction after using the goods depends on ?
Is the price of that commodity high or low?
omparison between consumer value and product perfection
Customer need color of product
Value of product bring to customer .
8
Which of the following concepts are not the Concept of marketing?
Marketing concept
Production concept
Service concept
Product concept
9
Select the correct answers?
Sales not including Marketing
All right
Marketing includes sales activities
Marketing not include sale
10
Think of marketing as everything an organization doesto ---?---- between the company and consumer
Build profit
Created customer
Creat company
build a relationship
