Module 1: Consuming Kids test review

Question 1

The repetition of a product or product name in an advertisement is called...

Accepted Answer

salience

Question 2

True or false: Advertising affects children's health positively.

Accepted Answer

False

Question 3

True or false: Product placement is irrelevant.

Accepted Answer

False

Question 4

A child wanting Spongebob Mac 'n Cheese over regular is attributed to Spongebob being a(n)...

Accepted Answer

touchstone

Question 5

What is the FTC?

Accepted Answer

Federal Trade Commission

Question 6

Marketers are putting the safety of children of the shoulders of...

Accepted Answer

parents

Question 7

When a product intended for a teen is marketed to a tween, it is an example of...

Accepted Answer

selling down

Question 8

Which tactic uses fear in ads?

Accepted Answer

Need for safety

Question 9

True or false: Rhetorical questions seek answers.

Accepted Answer

False

Question 10

What is 'scaling' in advertising?

Accepted Answer

Making products larger

Question 11

The GIA targets...

Accepted Answer

tween girls

Question 12

More than anything, advertisers tell us that things will make us _____.

Accepted Answer

happy

Question 13

Candidate A says we need to recycle more. Candidate B says he plans to lower taxes. Candidate B is using....

Accepted Answer

a red herring

Question 14

Using words like "freedom" and "going green" are examples of...

Accepted Answer

glittering generalities

Question 15

Which is an example of emotional appeal?

Accepted Answer

Humor

Question 16

What is the 'cradle to grave' mentality?

Accepted Answer

Brand loyalty for life

Question 17

Which need does Corona beer generally appeal to?

Accepted Answer

Need for escape

Question 18

What does 'bandwagon' mean in advertising?

Accepted Answer

Everyone loves it

Question 19

True or false: Omission includes all product details.

Accepted Answer

False

Question 20

What is a weasel word?

Accepted Answer

A vague term

Question 21

True or false: Selective editing shows the whole truth.

Accepted Answer

False

Question 22

What is deregulation?

Accepted Answer

giving government less control

Question 23

After deregulation, child spending when from 4% to...

Accepted Answer

35%

Question 24

What is a testimonial in advertising?

Accepted Answer

Celebrity endorsement

Question 25

A political candidate says, "Vote for me or go broke." This is an example of...

Accepted Answer

false cause

Module 1: Consuming Kids test review

Questions 25

Module 1: Consuming Kids test review

Questions 25