stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing I Midterm Review Flashcards | StudBud
Explore
/
Marketing I Midterm Review
Marketing I Midterm Review
47 terms
·
StudBud Administration
·
710 plays
Objecitves from Unit 1 & Unit 2
Flashcards
47 cards
F
Practice quiz
P
Host live
L
Questions
47
Answers
1
What is an example of anemployee reinforcing a firm's image through his/her job performance?
customer waits on the telephone for shipment conformation
advises that the sofa isonly available by special order.
preparesthe firm's employee newsletter every month.
asked if you would like a beverage while waitsing
2
What marketing professional would be responsible forcreating the new package for Kwacky?
Productmanagement
Advertising
Channel management
Marketing research
3
What marketing career involves determining whycustomers do what they do
distribution/warehosing
advertising
sales
marketing resarch
4
What should a salesperson remember to do duringthe closing phase of the selling process?
Ask thecustomer questions
Put the customer at ease
Askthe customer to buy
Show the customer a product
5
why would a business limit the amount of money to spend on a customers dinner?
To increase salaries
To improve advertising
Tocontrol expenses
To expand entertainment
6
Which of the following is part of establishingrelationships with customers:
Sizingup the customer
Probing
Reaching closure
Using suggestion selling
7
By increasing awareness of the need forenvironmental controls, what has marketing done?
Made buying more convenient
Improvedthe quality of life
Added usefulness to products
Regulated the standard of living
8
What is the overall reason that marketing strategies are designed and implemented?
increasing business profits immediately
improve management tech
achieving planned goals
changing the image of the business
9
customer ask a question that a salesperson cannot answer. What should he do?
Tell the customer to contact themanufacturer
Try to serve the customer as best s/he can
Ask an available,experienced employee
Explain that s/he is new and doesn't know
10
what does a business need to understand why a best seller is losing popularity?
Sales records
Purchasing documents
Secondary data
Marketinginformation
11
customers who prefer reasonably priced activities that include a variety represent
occupational
psychographic
behavioral
geographic
12
How does the use of grades andstandards affect the buying and selling process?
enables customers to buy /wo having toinspect each product
Enables salespeople to suggest /wo determining needs.
It provides product informationon unsafe products.
Itenables businesses to set high prices.
13
What is at the center of all marketing activities?
technological know-how
math
purchasing
communication
14
What is the MarketingMix better known as?
The 4 P's - Product, Price, Place, Promotion
The 4 P's - Promotion,Privacy, Price, Place
Product, Price, Place,Production
The 4 P's -Production, Promoting, Private, Placement
15
customer is interested in a computer, what's the salesperson next step?
Giving the customer a price list
Trying to reach closure with the customer
Trying to make the customer feel morerelaxed
Suggesting a specificcomputer to the customer
16
What is a purpose of warranties and guarantees?
To avoid a customer-oriented focus for thebusiness.
To increase customer anxiety about purchases
To decrease feedback from customers
Toprotect the producer and the seller
17
what type of internal report would indicate a businesses sales over 3 months?
Annual income statement
Quarterlyinventory status
Market demographics analysis
Accounts-payable summary
18
Which is an example of an implied warranty?
television's label promises a full refund it doesn't work.
Acustomer buys a toaster and assumes it will toast bread.
A jacket's hang tag states that the fabric ispure wool.
salesperson tells customer "bust quality cyou can buy"
19
What type of productinformation might a salesperson be able to obtain from a manufacturer'srep?
What inventory method to use
What credit terms are available
How the product became popular
How the product is made
20
What is the overallreason that marketing strategies are designed and implemented?
increasing business profits immediately
achieving planned goals
changing the image of the business
improving management techniques
21
what segment does females who are 18 to 20 represent
geographic
psychographic
demographic
behavioral
22
Tim cannot think of how to determine the needs of customers. What should he do?
Wait for the customer to ask questions
Speed up the pace of your questions.
Ask questions more slowly
Use questioning statements
23
What can salespeople do to maintain goodrelationships with existing customers?
Send customers expensive gifts
Ask for new referrals
Liveup to their promises
Use customers in advertisements
24
Which of the following is anappropriate characteristic for a firm's selling policies:
Based on the salesperson's status
Enforced with reasonablefirmness
Open to interpretation
Not subject to change
25
What does the selling function involve that makes it so important?
contacting customers
obtaining feedback from vendors
displaying products
setting high prices
26
A business's brand promise is what the businessintends to
. provide the customer.
use as a trademark.
name its product.
sell to the target market.
27
afterthe popularity of a productdropped, the business needed anew promotion. What's thefunction
Selling
Product/Service management
Channel management
Selling
28
What should a salesperson do when acustomer who wants to return an unsatisfactory item?
Followthe business's selling policies
Refer the customer to the manufacturer
Exchange the item
Consult the buyer
29
Which of the four Ps should these investors considerfirst?For a new cleanser
Place
Product
Price
promotion
30
The phase of the selling process that includeswriting up the order is
prescribing solutions.
reachingclosure.
establishing relationships.
discovering needs.
31
Booking hotel rooms for vacationers is an example of__________ marketing.
benefit
feature
services
sports
32
According to the marketing concept, whichoption shows company commitment?
Leaving marketing to the marketing department
Pricing a product to maximize profitabilityper item
Leaving marketing to the marketing department
Settingaside funds to research what customers want
33
What is the overall reason that marketing strategiesare designed and implemented?
increasing business profits immediately
changing the image of the business
improving management techniques
achieving planned goals
34
What typeof information concerning policiesand procedures doemployees oftenextract from areport
former local competitors
industry research data
new personnel regulations
customer profiles
35
One way a company can reinforce its image is by
conducting a competitive analysis.
developing a financial plan.
identifying economic resources.
trainingits employees.
36
What type of marketingdata can a business obtain by reviewing its inventory reports & invoices?
actual market share
customers' product preferences
product quality
customers' credit limits
37
What will probably happen to a business if it continuouslyfails to deliver its brand promise?
Losecredibility
Decrease liability
Improve sales volume
Increase market share
38
What is an effective follow-up activity that salespeople can use toprovide good service
Asking for referrals
Calling to make sure theproducts are satisfactory
Explaining the company's business plan
Explaining the company's business plan
39
what type of info will you find in a company handbook?
The company's list of current job openings
The company's annual report
The use of company property
The number of vacation days that anemployee has taken
40
To promote her business she plans to mail $5.00 off coupons. What does this represent
goal
trend
strategy
tactic
41
By increasing awareness of the need forenvironmental controls, what has marketing done?
improved the quality of liffe
added usefulness to products
regulated the standard of living
made buying more convenient
42
What is at the center of all marketing activities?
receiving shipments
handling complaints
paying invoices
preparing ads
43
Which is a pre-sale opportunity for salespeopleto provide customer service?
Technical assistance and support
Maintenance and repair
Providingample product information
Shipping and delivery
44
Which market segment do customers in coldclimates who need snow shovels represent?
occupational
behavioral
psychographic
geographic
45
You ask about the benefits of the ipad. What do you really want to know?
What's in it for me?
What is it?
What is the warranty?
What is it?
46
When a salespeople explain the benefits of a technical product. What r u answering?
What is the warranty?
What's in it for me?
What is the price?
What is it?
47
What is an internal factor that affects theselling policies of a business?
Customer requests
Government legislation
Financialresources
Actions of competitors
