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MARKETING Chapter 2 Flashcards | StudBud
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MARKETING Chapter 2
MARKETING Chapter 2
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MARKETING Chapter 2
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which of the following words not referred to MARKETING?
Creates Technology
Satisfy customers needs
Social and Management Process
Achieve Organizational Objectives
2
In PRODUCT CONCEPT the Product quality and improvement are important part of most marketing strategies
False
True
3
MARKETING is a process of
companies engage customers
,
build weak customer relationships, create customer information?
True
False
4
For which of the following reasons, the ORGANIZATIONAL CUSTOMERS buy products/services? (more than one correct answers)
For the using in the day day operation in the organization
To increase their profits
For resale
To produce other product or services
5
We have 2 TYPES OF CUSTOMERS in general: Ultimate and Organizational customers.
False
True
6
In RELATIONSHIP CONCEPT Organizations main target is to build good relationship with their employees for long term sales
False
True
7
A MARKETING EXCHANGE is happening when two or more people trade goods or services.
True
False
8
MARKETING MANAGEMENT is a process..... (which of the following is not included?)
Is a bottom to top approach
To build a brand and market the company
Searching for new opportunities from existing business
I clear and define
9
MARKET STAKEHOLDERS can be: (more than one correct answers)
Competitors
Shareholders
Customers
Suppliers
Distributors
Advertising and research agencies
10
MARKET DEMAND is the total amount of sales of a product or family of products within a specified demographic.
True
False
11
Which of the following is not included in the TYPES OF MARKETS?
Business Markets
Global Markets
Demographics Markets
Consumer Markets
12
MARKETING MANAGEMENT is a long term plan and STRATEGIC MARKETING MANAGEMENT is a short term plan?
True
False
13
Which of the following are included in the STRATEGIC MARKETING MANAGEMENT process? (more than one correct answers)
The leaders need to react to the market
Is a long term process (min 3 years)
Is a top to bottom approach
Build a brand and market the company
Drive the company in the right direction
The leaders need to be proactive before the markets react
14
In SELLING CONCEPT the aim is to purchase what the company makes, rather than to make what the market wants.
True
False
15
The 4Ps of MARKETING MIX are Price, Place, Promotion, People.
True
False
16
MARKETING is a process of
planning, executing the conception, pricing, promotion, and distribution
of goods/services?
False
True
17
Which of the following words not referred to MARKETING MANAGEMENT?
Developing new market penetration strategies
Marketing orientation, techniques, methods
Analysis, planing, implementation, control
Obtained through research and surveys, in a non systematic approach.
18
The Concepts under which organizations design their Marketing Strategies are: (more than one correct answers)
Selling concept
Technology concept
Product concept
Business concept
Production concept
Societal concept
19
NETWORK MARKETING It depends on person to person sales by independent representatives, often working from home.
True
False
20
Which of the following is not included in the BUSINESS ORIENTATION/PHILOSOPHY?
The motivations contributing to its daily operation
The ideas behind a business organization
To increase the company's loyalty
To achieve the targets and goals of the organization
