Marketing Theory

Question 1

Which of these is not one of the Ps of the Marketing Mix?

Accepted Answer

Problem

Question 2

The first stage of marketing planning is situational analysis.

Accepted Answer

True

Question 3

You feel a little bit more confident about marketing theory and concepts now.

Accepted Answer

False

Question 4

Which of these is a component of the PESTLE analysis?

Accepted Answer

Political

Question 5

How many Ps are in the Marketing Mix?

Accepted Answer

7, 4

Question 6

How many forces are there in Porter's model?

Accepted Answer

5

Question 7

The 5 forces model focuses on rivals.

Accepted Answer

True

Question 8

The T of SWOT stands for Trade.

Accepted Answer

False

Question 9

You would look at the marketing mix to understand...

Accepted Answer

The organisation's products

Question 10

According to the Ansoff Matrix, which is the riskiest move?

Accepted Answer

Diversification

Question 11

A SWOT analysis can only be used for your own organisation.

Accepted Answer

False

Questions 11