Introduction Vocabulary Terms (Part 1)

Tangible items; jersey's, equipment, helmets, shoes, miscellaneous merchandise is called

Any sporting event or news broadcasting through a media outlet.

Explain what is meant by a "non-sport event."

Developing, promoting, pricing, distributing products to satisfy customers' need & wants

Define the term "services."

A person or group that participates or partakes in the event is called a

Participants who buy tickets to observe an event is referred as an

Describe the concept of "event marketing."

Equipment and Apparel essentials to the sport itself.

What is Entertainment Marketing?

Action of calling attention to goods & services to the public by paid announcements.

Planning and executing the conception, promoting, pricing, distributing sports ideas is called

Businesses pay to associate their names or products with a sporting event or team is called a