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Duplicate of Principles of Marketing Flashcards | StudBud
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Duplicate of Principles of Marketing
Duplicate of Principles of Marketing
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A #DECA practice quiz
Flashcards
46 cards
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Practice quiz
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Questions
46
Answers
1
An economic good or service that is scarce is one that is
readily available.
not test marketed.
in limited supply.
not made in America.
2
One of the benefits of being assertive people
feel in control of their careers.
let people walk all over them.
put forth all of the effort in relationships.
worry about doing something they do not want to do.
3
Which is the correct way to send a business letter to someone you don't know the name of:
Dear Accounting Department
Dear Accounting Manager
Dear Madam
Dear Sir
4
To satisfy customers, employees should respond to customer complaints in a(n) ____ and ____ way
courteous, timely
reactive, efficient
understanding, leisurely
innovative, tactless
5
Why should employees possess adequate product knowledge in order to handle customers inquiries?
To sell successfully
To organize inventory
To Plan effectively
To develop promotions
6
If a message recipient has furrowed eyebrows the emotional response that s/he is showing is
joy.
nervousness.
anger.
sadness.
7
What do environmental distractions to active listening include?
Strong opinions about the topic
Poor lighting and noise
The speaker's appearance and manner
Personal matters that cause us to worry
8
What is an important aspect of fulfilling a company's brand promise?
To use touch points to create positive customer experiences
To make different rules for different types of customers
To create other trade characters for other market segments
To change the company's slogan on a regular basis
9
Which of the following are types of lending investments:
Savings accounts, collectibles, and stocks
Money market accounts, certificates of deposit, and bonds
Bonds, certificate of deposits, and collectibles
Certificates of deposit, stocks, and real estate
10
Employees who act in a responsible manner on the job can help to create ____ for the company.
goodwill
capital
goals
problems
11
Which of the following is an advantage of practicing effective human relations skills at work
Decline in employee morale
increased employee absenteeism
Increased employee loyalty
Decreased customer loyalty and patronage
12
A fixed value in a mathematical formula and the speed of light in science are examples of
constants
layaway.
utility.
the marketing concept.
13
With a shared vision, team members are much more likely to
come up with creative ideas and solutions.
earn raises and promotions.
leave the organization for a new job.
reach their personal life goals.
14
As an employee, you can help your company build positive customer relations by
conducting market research.
identifying a target market.
reporting customer feedback.
making strategic planning decisions.
15
During brainstorming, should participants be allowed to add new ideas to another's idea?
Yes, because ideas that are not realistic should be modified
No, because it can be seen as a poor evaluation of the idea
No, because using someone else's idea is considered stealing
Yes, because other participants' ideas can trigger new ideas
16
What can a company do to increase productivity by improving their employees quality of work
By developing new products
By following regulations
By meeting customers' needs
By paying fair salaries
17
A good example of casually operated group is a
few friends talking about football.
football team running laps around the field.
football team selecting a strategy or play
few friends tarting a football camp.
18
To make sure he develops a realistic personal budget, Marcel should always
consult with a bookkeeper.
track and record his expenses.
verify his past credit rating.
a pay his bills on time.
19
The question, "Who is experiencing the conflict ?" can provide insight about the
other person's personality.
importance of the relationship.
core issue surrounding the disagreement.
type of disagreement that is occurring.
20
Employees who get recommendations from previous employers benefits the workers by
increasing their employability.
elimination the need for a résumé.
increasing the minimum wage.
helping them qualify for benefits.
21
Before you can perform new tasks, you should first read the instruction manual so you can
perform the tasks in order that you think works best.
apply the directions in reverse order.
use shortcuts to complete the tasks quickly.
follow the written directions in the proper sequence.
22
What function of money enables a person to save his/her wealth until it is needed?
Store of value
Medium of exchange
Unit of measure
Incentive
23
What type of customer expects immediate service regardless of the circumstances?
Impatient
Slow/Methodical
Dishonest
Suspicious
24
Which of the following is not a reason why people resist change
Trust
Fear
Lack of confidence
Contentment
25
What should a business employee do after taking a telephone message for a coworker?
Thank the caller
File the information
Write an inquiry
Contact a supervisor
26
What type of partnership arrangement might restrict a partner's liability?
Franchise
Limited
Close
"S"
27
What are the legal documents that certain businesses must obtain in order to operate?
Patents
Monopolies
Copyrights
Licenses
28
What might an employee receive from a business for routinely helping customers well?
A gratuity
An honorarium
A suspension
A promotion
29
Susie is upset because her coworkers say she doesn't do her share. This is the result of
lack of skill.
cooperation.
consideration.
negative feedback.
30
A supervisor e-mails his/her staff members to inform them about a mandatory meeting. This is
external networking.
lateral interaction.
invasive messaging.
downward communication.
31
Individuals charging only the amount they can afford to pay in full every month is
saving money for the future.
making a cash transaction.
a way to avoid identity theft.
the wise use of credit.
32
How are prices used in our economy?
To encourage excess supply
To provide equilibrium in the market
To encourage excess demand
To ration limited resources
33
Which of the following is a relevant question for a job applicant to ask during an interview:
Are there any good restaurants nearby?
Why didn't the sales department meet its goals last month?
What is your annual salary?
What type of training do you provide for this position?
34
Which of the following is an example of tax liability
Interests paid on a mortgage
Amount due on an inheritance
Value of an exemption
Deduction for a charitable contribution
35
Written communications in business should
use long, informative sentences.
be totally impersonal.
use technical language.
be clear and easy to understand
36
When you exhibit self-confidence, you are showing others that you
have a superior attitude.
are inflexible.
believe in your own abilities.
value others' opinions more than your own.
37
Which of the following is a benefit of maintaining a positive attitude
Having better luck
Making fewer mistakes
Earning fame and money
Enjoying better personal relationships
38
What type of correspondence is when you send several letters to companies asking about products
A short report
An application
An inquiry
A proposal
39
Which of the following statements about wholesale trade businesses is true
They operate from a variety of business premises.
They operate only from mail-order warehouses.
They operate in areas convenient consumers.
They operate only from distribution centers.
40
One of the most effective ways for employees to communicate with management is to
call management personnel at home.
give their messages to friends of management.
talk to management personnel during their lunch times.
drop notes in a suggestion box.
41
Which of the following is a characteristic of an efficient accounting system:
Maintenance-free
High-accessibility
Results-oriented
User-friendly
42
Every business must accomplish which of the following
Produce or provide goods/services
Obtain venture capital
Issue corporate bonds
Trade or sell business assets/property
43
An employee who is always ready and willing to work is showing
empathy.
initiative.
industriousness.
creativity.
44
As a team member, should you try to encourage others on the team?
Yes, this will help your fellow team members.
Yes, share praise you receive for your own work.
No, management should encourage the team members.
No, this isn't part of your role as a team member.
45
Eva purchased her favorite television show to watch. Which economic activities is Eva doing
Exchange
Consumption
Distribution
Production
46
Which of the following economic systems encourages competition in business
Market
Communist command
Socialist command
Traditional