The indirect economic impact of a tourist event or attraction to the local economy is

determine by the multiplier effect

What is the governing body for the Olympic committee called?

International Olympic Committee

block of time when the largest number of viewers are watching TV

The Premier League is

the organizing body for soccer in England

Making a product or service desirable by international consumers requires knowledge of

the culture and language differences

What is multi generationalism

satisfying the needs of several generations of a family

collective term for tour operators and travel agents

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4.1-4.4

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Questions 16

Answers

1
If a company wants to sponsor a sports team to reach Latino consumers, which of the following sports is best?
all of the above
soccer
baseball
boxing
2
The indirect economic impact of a tourist event or attraction to the local economy is
determine by the multiplier effect
all of the above
the cost of operating the event of attraction
the total of new spending that's a direct result of the attraction or event
3
French is the international language of business
False
True
4
What is the governing body for the Olympic committee called?
International Olympic Committee
National Olympic Committees
Olympic Organizing Group
Olympia
5
What is prime time
customizing a product to appeal to different markets
theft of copyrighted material
block of time when the largest number of viewers are watching TV
marketing a product in another country
6
The basic structural foundations of a city, such as roads are called
travel trade
an industry
an infrastructure
industry standards
7
Travel and Tourism
is equal to 9% of world's GDP
is world's 9th largest industry
none of the above
has little impact on the world's economy
8
The Premier League is
the National Football League
the organizing body for soccer in England
a Cuban boxing team
an athletic club
9
Making and showing films in China is challenging because of
Chinese rules and regulations
censorship
all of the above
piracy
10
Making a product or service desirable by international consumers requires knowledge of
the culture and language differences
production challenges
all of the above
distribution channels
11
What is multi generationalism
when opportunities for men and women are roughly equal
the shared history, beliefs, customs, and traditions of a group of people
satisfying the needs of several generations of a family
the act of altering or editing media considered objectionable
12
Providing information in a native language increases sales
True
False
13
Travel trade is
collective term for tour operators and travel agents
a movie theater
a type of transportation
a type of market
14
Which of the following is not a source of revenue for the Olympics?
merchandise
U.S. government funds
ticketing
broadcasting
15
What is the best way to enter a global market?
radio
a website
in-person
TV
16
What is described as the game for polyglots?
baseball
cricket
basketball
soccer

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