B293 SMFB Stukent Chapter 2

What should be the first step in developing a social media marketing plan?

Which of the following is an example of a vanity metric?

Using the 80/20 rule, 80% of your content should do what?

What is content that stays continuously relevant?

What is ROI?

Which of the following is very important when creating content on multiple platforms?

Directing your consumers and followers to your other social media platforms is called

Marketing that focuses on attracting customers via company-created internet content.

Creating material that isn't directly promoting your brand, but can spark interest from consumers is called

How many photo uploads are there on Facebook PER DAY?

Marketing that relies on media advertising as well as in-person contact.

What was the first social media network, which was established August 1, 2003?

How many comments are made every 60 seconds on Facebook?

Using the 80/20 rule, 20% of your content should do what?

What are Key Performance Indicators (KPIS)?

What was the period of time (1995-2002) of extreme internet usage called?

What is "artificial intelligence"?

What percent of companies use social media as part of their marketing strategies?

According to convinceandconvert.com, how much for every $1 in influencer marketing?

Analytic metric that refers to the number of users who have come across a particular content on social platforms.

The practice of increasing the quantity and quality of traffic to a website through organic search results is called

"...a summary of everything you plan to do and hope to achieve for your business using social networks."

A regular examination of your social media activity is called a social media _______

When the desired outcome of a message is received, this is called a(n)

Posting a picture on Facebook is an example of which type of marketing?

What % of people are more likely to purchase a brand because of an influence?

What is a good framework, using an acronym, for setting strong goals that are measurable, time-bound, and achievable?

Content or interactions to engage with a social media community that are NOT paid are called