Floriculture Exam - Part one

There are four main types of buying styles of customer you can cater to.. they are all except:

__________ are costs of doing business that aren't directly related to a given sale

The Hogarth curve is an

Genus and Species are in what language?

In binomial nomenclature, plants are identified by two names. The first of these is called the:

What is the most common mistake people make in plant care?

What is true about a purchase funnel?

____ works in the middle and bottom of the marketing funnel

When hiring a delivery person, things you should look for

Floral preservatives increase vase live up to _______ percent.

Containers for cut flowers and greens should not be metal due to

What type of close is often used when money is an issue. Usually involves selecting a price between a high and low price

This type of design is characterized by clearly defined lines and angles and unusual material forms

Deliveries should be made by

When soaking floral foam, which of the following should you do

Plant diseases can be caused by?

Which of the following is NOT true about gluing basics

Which soil component hold the most water

Physical balance is achieved when

Which of the following is NOT a form of Visual Balance

A warehouse is a business that

By adding floral preservatives to the water, you do what for the flower?

Should a delivery driver let someone know before he leaves that some blooms are broken on the arrangement?

Vegetate style of design is often confused with these 2 other styles

Marketing ideas that have been proven successful for florists around the country include

COGS represents what?

Red, yellow, and blue are..

What is included in Non Product Sales?

A Triadic color combination is

What causes the foliage of a plant to appear stunted or curled? It secrets honeydew and can be found in many colors

Each successful sale will have seven tasks for you to accomplish, they are all EXCEPT

What pest may cause leaves to turn bronze and die? One sign of these pests are fine webs on the undersides of leaves

As the delivery driver, you need to help with vehicle maintenance by

Expenses are?

In hiring a delivery person, you should do what?

Which of the following is a circular mass arrangement

Excessive light may cause:

When deciding delivery route, you should

A Marketing database can be used to target customers messages with

The comparative size relationship between various parts of an arrangement refers to the

Sodium ions in _______ water are generally worse for flowers than _______ water.

The ideal temperature of a floral cooler should be

A method called __ allows the seller to relate the product features/benefits within the sales pitch for buyers' needs

What is the number one reason that customers take their business elsewhere?

A growing medium should be kept in what pH range?

Welcome any complaint, it will bring consumer ______.

The Primary Purpose of floral preservatives is to:

Communication is said to be

What helps you plan for sales peaks & lows ahead of time, and provides solid information about potential monthly sales?

The empty or open area between materials is called

A selling style that is sympathetic and low keyed is used for which of the following

What are included in product sales?

As the delivery driver, during your weekly vehicle maintenance, you should

Mechanics for adding candles include which of the following

To secure the foam in the container, which of the following can be used

In using a rose in a wire and taped corsage, what type of wiring would you use?

What is the write up order for after you complete a customer's commitment known as?

This element refers to the outline or the 3 dimensional shape of an arrangement

What pest causes plants to exhibit stunted growth and a telltale sign is the brown raised shell of the adult?

Why should fruits and vegetables not be stored with flowers

What are the common materials used to clean floral containers?

Stems should be cut

What tells you a lot about the health of your business, how much you own, and how much is owned to you?

Which form of wiring should be used with leather leaf fern

Effective techniques for greeting customers include:

___ captures all details of an order from sales - delivery & ensures all workers understand the order of specifications

What do air bubbles do to fresh flower water uptake?

What is the first thing that should be done upon receiving fresh flowers?

The customers' behavior is ________ if they aren't in a rush to close the sale.

What causes minor damage to the roots of the plant? Usually found in unsterilized soil and look like small black flies.

What makes your delivery vehicle look unprofessional?

Point-of-sale systems can gather information to help build a marketing database; yours should contain

What does a salesperson need in order to be successful?

What pest causes a plant to turn white and show signs of secretion? Eggs of this pest are injected into the plant tissue

Which of the following is NOT needed for good floral design

Which of these is an example of a Symmetrical triangle

Corsages grids can be made out of

______ is the least expensive and most effective means of purifying water. ___ is most often used in the floral industry

All forms of gluing require a grid which is a(n)

Advertising media include all except

If you are a flower shop owner & designer of your not so favorite but a must to keep business going is?

Floral tape is used to

There are two major components of Brand Character, they include

This principle refers to the relationship of the individual materials or elements to each other

Warm colors include

The customer who manages information _____ will likely control the conversation with you.

When you establish your image, you should make sure that

This is the way your Brand talks to customers

As the salesperson at a flower shop the customer is your _________

Recommended height proportion of flowers to container is

Insufficient light may cause:

Wrap-up contains major components, they are:

What is NOT an important aspect of a salespersons speech habits?

Which one of these is a form of direct marketing?

The colors orange and blue form a _____ color scheme

What does ppm stand for?

The customer who gets along with everyone! Spontaneous, quite fast paced, details are not important. Fit in suggestions.

The best way to control insects is:

Inverted "T" Designs, Vertical arrangements, Horizontal arrangements, can all be classified as _____ styles

What shows profit or loss for a period of company operations, generally one month, one quarter or one year

Most dissatisfied customers just never return; expect to hear complaints from about ___%

Scale refers to

Veteran salespeople know objection are just request for more ____________

Irises, orchids, birds-of-paradise and Monstera foliage are examples of

This principle attracts the eyes of the viewer and creates a focal point

What advantage would a customer have in going to a boutique instead of a warehouse?

A hue is known as

Outgoing wire-service orders are non-product sales because:

What type of customer is reserved, cautious, & detailed, you use logic to sell your product and needs things in writing

Which form of writing should be used for a daisy like flower

A complete flower contains which of the following parts:

Sales that are best done by appointments in a relaxed, thoughtful manner are

Creating a network of interwoven stems that support and hold each other in positions when greening a vase arrangement is

What causes roots to rot?

Parallel placements and negative space groups are defining characteristics of

A tone is known as

Ideal pH of water for fresh flowers and greens is ____

Technically, a fan-shaped arrangement should be

Considering the number of contacts your business has with the public, what _____ and _____ make up a large part of them?

What causes plants to become weak, deformed, and pale? Usually, they're snow-white insects that lay 100 eggs per month.

The best things to do with a complaint is to:

What is light duration?

Delivery door tags are used to

When you are delivering flowers, a delivery driver should

What are Liabilities?

A Motor Vehicle Report from your states DMV will prove all the following information, except

A floral delivery tool box should contain at least

What is the most important thing you can do when taking a wire order

The TDS rating of water for fresh flowers should be _______ 220 ppm

Foliage below the water line should be

Roses, Carnations, asters, and hydrangeas are examples of

The Three MAJOR costs of a floral business are:

Which of the following are needed in large amounts for plant growth?

This element provides a visual pathway for viewer's eyes to follow when looking at an arrangement

Income is?

What kind of information would be on a delivery log

Waterfall designs are characterized by

Packaged of Fertilizer labeled 10-15-10 contains:

All of the following is a guideline to handling a complaint except

The visual flow or movement within an arrangement is

Who would be best and should train a new delivery person

Leaf shine should not used on foliage prior gluing because

Preparing a container with foliage prior to arranging the flowers in commonly known as

What are good characteristics of a salesperson's appearance

Orders that can't be delivered need special attention... the driver should

The best temperature for conditioning fresh flowers is?

Online newsletters, Email marketing, Internet ads, and a website are some ____ opportunities

How is the salesperson supposed to perceive each new customer?

_____ is everything you can see about your Brand. Does it look cheery and bright, or elegant and upscale?

When all of the components of an arrangement blend well together, this principle has achieved

An ideal growing medium should consist of

_____ is choosing the right media to carry your marketing message

What can be good about customer complaints?

Botanical designs are created with

Good advice to salespeople is "Don't ____ people, help them ____"

What kind of complaint should be welcome

Which of these aspects of light influence plant growth:

What type of customer has responsive behavior and indirect information management? Is shy, don't rush & provide time

A close technique that takes a series a series of minor questions that equal up to one major question is

Which of the following is NOT a method of creating rhythm?

Keeping a delivery order on track is a matter of

Ideal Humidity in a display unit should be between ____ and ____ %

When accepting personal checks make sure

Exotic flowers will become damaged when stored at temperatures below

With internet marketing, you can

These systems can protect plants and arrangements on the road

What works best at the top of the marketing funnel?

A hurried customer who mostly controls the sales presentation is a ______ customer type.

What are Assets?

What is a Balance Sheet?

Often, the most important element contributing to harmony is

Internet Marketing works all areas of the marketing funnel and internet marketing opportunities include all except

What are the three key expenses in delivery charges for a floral shop

The most important thing to determine when identifying customer needs is:

What does the abbreviation TDS stand for?

Which of the following color groups create an analogous color scheme?

For making a corsage with fresh flowers, the right choice of glue is

Applying foliage around the edge of the container only when greening is called

A greeting should occur within the first _________

What type of close are you using if you ask many small questions to get a big answer

Which of the following is a way to overcome floral adhesive challenges

_____ is the personality we come to know when we think about a given product, shop, or service provider

What should you do if your delivery vehicle stops between deliveries and you are unable to finish the timed deliveries

The surface quality or characteristics of a material is called

Examples of add-on sale items include which of the following

What is the primary goal of a flower shop?

Good sales technique include: