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Business Studies - Marketing
Business Studies - Marketing
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Marketing Topic
Flashcards
20 cards
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Questions
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Answers
1
What law governs deceptive and misleading advertising?
fair trading act
competition and consumer act
work place health and safety act
australian consumer law
2
Which is an example of deceptive and misleading advertising.
fine print
puffery
vague statements
country of origin
3
Is a mass market large or small?
small
large
4
What is the strategic role of marketing?
profit maximisation
to advertise goods
to reduce costs
the four p's
5
Name 3 types of market.
consumer
intermediate
resource
industrial
6
What are the stages of the product life cycle?
maturity
post maturity
introduction
growth
7
What is the term that describes using geographic location to set different prices?
cost based pricing
bait and switch
price points
price discrimination
8
Is branding a price strategy?
yes
no
9
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
10
Which of the following are examples of unethical advertising due to truth and accuracy.
vague statements
concealed facts
exaggerated claims (puffery)
false and misleading
11
What is the term given to a public person that can influence others?
opinion leader
celebrity endorsement
12
Global Marketing includes...
global pricing
customisation
global branding
standardisation
13
What are the three P's of the extended marketing mix?
processes
physical evidence
people
14
Is observation a method of collecting primary data?
no
yes
15
Which of the following is not part of SWOT?
weaknesses
strengths
organisation
threats
16
Which market segmentation variable looks at income levels?
georgraphic
demographic
behavioural
psychographic
17
Consumer laws protect consumers by ensuring that products have....
protection against misleading avertising
right to a refund
implied conditions
warranties
18
Identify one historical approach to marketing.
marketing approach 1
sales approach
production approach
marketing approach 2
19
Name the process that systematically collects, records and analyses information.
primary data
market research
20
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
economic
sociocultural
psychological
government
