what is a behavioral segementation

Dividing the market into groups based behaviors

What company was this celebrity a spokesperson for?

Wheaties, McDonalds, Gatorade, Hanes

addition to the product to make it more attractive to the target market

What is a target market?

a particular group of consumers a product/service is aimed

market segmentation is ...

the process of classifying people into even smaller groups

What is the marketing concept?

Business satisfies customers and makes a profit

The Marketing Mix includes

Product, Price, Place, Promotion

What are rational buying motives?

Using facts and thought to decide

Introduction, growth stage, maturity stage, decline stage

The value in money placed on a good or service

What are emotional buying motives

Feelings, emotions, make reasons to buy

What does a market consist of?

It consists of potential customers who have similar interests and needs.

A passing craze that does not last

What are demographics?

Facts of consumers ie. race, gender, income religion, Statistics, How many credit cards people own

What is Market Planning?

Analyzing markets that a company wants toknow how to compete

using advertising to communicate information about products.

What is the definition of Marketing

Creating and maintenance of satisfying exchange relatioships

What is the definition of PLACE in marketing?

How is your product bought and where is it bought

what is the target market

process of evaluating each market segment's attractiveness

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Intro to Marketing Unit 1

45 termsStudBud Administration38 plays

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Questions 45

Answers

1
marketing mix is when only price and promotion collaborate
True
False
2
Which kind of non-traditional product life cycle is this?
Niches
Seasonal
All of the Above
Fads
3
what is a behavioral segementation
Dividing the market into groups based behaviors
Dividing the market into groups based on age
Dividing the market into groups based on location
Dividing the market based on values
4
What company was this celebrity a spokesperson for?
Wheaties
McDonalds
Gatorade
Hanes
5
The marketing mix can also be called
marketing plan
customer base
the 4 P's
the target market
6
Product Extension
A set of procedures used to collect, analyze, distribute and store info
addition to the product to make it more attractive to the target market
Introduction, growth stage, maturity stage, decline stage
The paths through which goods and services travel
7
What is a target market?
a group of people who are employed by a business
a particular group of consumers a product/service is aimed
particular group of consumers a product/service is not aimed
8
market segmentation is ...
segmentation of the market based on where people live
the process of classifying people into even smaller groups
9
Customer brand loyalty comes from
Celebrity Endorsements
All of the above
Strong Branding
perceived quality or emotional attachment
10
What is the marketing concept?
Business satisfies customers and makes a profit
Business wants to satisfy the customer
Business wants to make a profit
11
A spokesperson is someone who works under a team leader to help plan crises
True
False
12
The Marketing Mix includes
Product, Price, Place, People
Product, Price, People, Promotion
People, Place, Price, Promotion
Product, Price, Place, Promotion
13
The development of one marketing mix for a specific product.
buying motive
market segmentation
target marketing
mass marketing
14
What are rational buying motives?
Using facts and thought to decide
Buying because you like the brand
Not deciding at all
Using feelings to decide
15
---- is a way of segmenting the market on the lifecycle and habits of the customers.
Psychographic segmentation
Geographic segmentation
Demographic segmentation
Behavioral segmentation
16
A narrowly selected target market segment with very particular characteristics
Mass market
Secondary target market
Niche market
Primary market
17
Which of these are NOT stages of a product life cycle
Decline
Growth
Decrease
Maturity
18
Product Life Cycle
Planning for how people in the market will think about your product
Introduction, growth stage, maturity stage, decline stage
The range of prices charged for a category
A film of concert performances
19
In the introductory stage of the product life cycle, firms use:
persuasive advertising
informative advertising
No adverstising
reminder-oriented advertising
20
What is Price?
The value in money placed on a good or service
How many people need to work on something
Microsoft Office 365
The value in money that a person has
21
What are buying motives
Rational technology and Emotional Benefits
Emotional and Personal
Rational and Personal
Emotional and Rational
22
Emotional buying motives relate to a buyers ________ associated with a certain product
color choices
feelings
logical reasons
friends
23
Why do market research?
Saves time and money
All of These
Answers unknown questions
Make what people want
24
which is not one of the Four stages to the Product Life Cycle
pricing
Introduction
Growth
Maturity
25
Are Demographics statistics that describe a population
True
False
26
Choose the correct slogan.
Just do it.
Pleasure is the path to joy.
The happiest place on Earth.
Share moments. Share life.
27
Choose the correct slogan.
Quality never goes out of style.
Think different.
I am What I am.
Because you're worth it.
28
Virtually all buyers have a combination of rational and emotional buying motives.
True
False
29
Which stage of the product life cycle is the least profitable?
Development
Maturity
Decline
Introduction
30
When deciding how to market a product, companies must figure out their target market.
selling
market planning
product service management
marketing information management
31
In this stage of the Product Life Cycle sales and profits increase.
decline
expansion
growth
introduction
32
What are emotional buying motives
Don't buy
Ask a friend
Feelings, emotions, make reasons to buy
Thinking it over
33
What does a market consist of?
It consists of potential customers who have similar interests and needs.
It consists of the employers and board of directors.
It consists of produce, shoes and other products located in Kroger.
It consists of the taxing regulations and assets.
34
What is a 'Fad'?
A long term phenomenon in a local area
A sub-section of 'Pop Culture'
A passing craze that does not last
The result of 'Pop Culture' overload
35
Segementation can be used to localise its products & services to meet local market demands
benefit
geographic
customer
end-use
36
What are demographics?
Why people purchase items
Facts of consumers ie. race, gender, income religion
Statistics
How many credit cards people own
37
What is Market Planning?
design, maintaining, and improving products to meet needs
personal communication with customers to asses their needs
using advertising to communicate information about products.
Analyzing markets that a company wants toknow how to compete
38
An Example of Brand Loyalty is
Only Shopping at Target
Only buying Nike Shoes
Fighting People over why Apple is better than Samsung.
Liking Nike, but buying something cheaper
39
Brand Loyalty
Repeat purchases of of the same brand.
When a customer only buys apple products.
The faithfulness consumers have to a particular brand
All of the above
40
What is Promotion?
using advertising to communicate information about products.
gathering information about customers to improve decisions.
the process of communicating the costs of goods and services
determining the best way to get products to consumers.
41
The benefits of marketing are
new and improved products
increased competition
all of the above
lower prices
42
What is the definition of Marketing
Selling Different items in the grocery store produce section
Creating and maintenance of satisfying exchange relatioships
Hanging out with your friend Mark Ting.
Creating, Interpreting and analyzing financial statments
43
Choose the correct slogan.
It's Finger Lickin' Good!
Ther Real Thing
Eat fresh.
Melts in your mouth, not in your hand
44
What is the definition of PLACE in marketing?
Where a product is made
How is your product bought and where is it bought
None of the above
How a product is bought
45
what is the target market
Dividing a market based on where a person lives
process of evaluating each market segment's attractiveness

Intro to Marketing Unit 1 Flashcards | StudBud