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Marketing Processes
Marketing Processes
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NSW BOS Business Studies - Marketing Process
Flashcards
15 cards
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Questions
15
Answers
1
What is brand awareness?
How aware people are of your tatoo
the size of a logo on packaging
How are people are of Russell Brand
how aware consumers are of a product, its features price etc
2
The selling approach to marketing involves a business using strategies aimed at
convincing consumers of the need to buy the product
implementing a series of promotional and pricing strategies
producing quality products that everyone will want.
being the cheapest in the market
3
Bait and switch advertising is the promoting of
heavily discounted goods without stock or supply of goods
fishing equipment
heavily inflated goods without stock or supply of goods
electrical light switches
4
SMEIDI is the
answer to life, the universe and everything
an acronymn for marketing planning
a new Chinese car about to hit the market
the real name of Gollum in Lord of the Rings
5
Primary Data comes from...
information collected for a specific purpose
surveys that are colour coded
schools
data that already exists
6
Three common market objectives are to increase or expand into
product range, product colour, product packaging
market share, new markets, product range
market share, the number staff, product range
new markets, globally, distribution
7
Market share refers to...
the amount of shares in a company
the cost of goods sold compared to competitors
the size of a stall at a market.
the percentage of total sales compared to competiors
8
Situational Analysis (using SWOT and product lifecycle) allows a company to examine
new markets
market research information
its current position in the market
the effectiveness of staff
9
Three categories of markets are...
gross market, market segmentation, niche market
mass market, market specialisation, niche market
niche market, kitsch market, market segmentation
market segmentation, mass market, niche market
10
Advertising information must be truthful, accurate and in good taste according to the...
ACCC
Communication Council code of ethics
Australian Association of National Advertisers
Competition and Consumer Act
11
Sugging is a marketing tactic that uses
surveys and questionnaires
a person talking on a microphone to encourage people to buy
alcohol to convince consumers to purchase
free goods as a lure to buy more
12
The key business functions are
operations, human resources, marketing and finance
operations, marketing, sales and finance
product, price, promotion and place
operations, finance, human resources and distribution
13
The marketing mix is known as the 4 P's. They are
process, people, price, product
price, product, physical evidence, place
Product, Promotion, Place, Price
People, Promotion, Price, Product
14
Sales analysis, market share analysis and marketing profitability analysis are tools for ...
monitoring marketing plans
ensuring goods are of a high quality
revising marketing strategy
implementing marketing plans
15
Psychological factors that influence consumer choice are the
number of people with mental health issues in Australia
sociocultural elements affecting choice
characteristics of an individual that affect behaviour
factors like food and shelter that everyone needs
