Digital Media Marketing Final Exam Study Guide

Presentation software can incorporate a series of slides, film clips, and streaming video.

The ______ is the part of a web site that links the user to other pages throughout the site.

A form of non-personal promotion, such as a billboard:

People's values, attitudes, and lifestyles are all part of a concept called:

People who share similar needs/wants, and who can purchase your products are called a MARKET.

Incentives that encourage customers to buy products:

Two of the most popular search engines are Google and Yahoo.

Putting the Marketing Plan into action is known as ________________.

Customers convincing businesses to place products on their shelves:

An analysis of strengths, weaknesses, opportunities, and threats:

Analyzing a market by specific characteristics in order to create a target market is called:

Which program would be used for creating a budget?

What technique in Sony Vegas do you use to filter the green screen from the background?

A commercial for Coca Cola would be considered:

A story sent to the media which is written by and about a company or organization:

information about where people live (used in market segmentation):

Mariah working summer/part time at a veterinarian office to learn more about the career is a:

Which economy would best describe that of the United States?

Manufacturers convincing businesses to place products on their shelves:

Characteristics such as age, gender, ethnic background, income (used in market segmentation):

A(n) _______ briefly addresses each topic in a Marketing Plan.

Young Bobby sees a cereal he wants on the cartoons and asks his mom to buy it. Bobby is the:

This type of software program enables you to manipulate both text and graphics:

In a market economy, who decides whether a business will survive or fail?

Example: Featuring a specific product in the movies:

Which economic utility increased when fast food restaurants began accepting credit cards?

New laws would affect which part of the PEST components in a SWOT?

The "CCC" for the components in a SWOT represent:

If a direct mail music company wants to send catalogs to music teachers, what data does it need

Getting a free turkey if you buy $200 of groceries is an example of a loyalty marketing program

A formal written document that directs a company's activities for a specific time period is a:

A ____ economy has many market decisions, but also some government involvement to protect us.

Example: TV news segments that create awareness of an organization:

Example: Changes in laws and regulations that will benefit your business

Which program would be used for making a movie with audio, photos, video, and text?

Referred to as the entry point of a web site:

To remove the green screen from your video, use the Chroma Keyer tool in editing software.

What is the term used for a period of prolonged recession?

Roads, ports, sanitation facilities, utilities, and telecommunications are examples of:

A country's infrastructure includes its sewers, highways, and phone lines.

Which program would be used for making a green screen video?

When converting a green screen project to video format, you must choose which command?

An advantage of publicity is that its costs are lower than other forms of promotion.

As a factor of production, the term LABOR refers only to skilled workers - not unskilled.

The analysis of outside influences on an organization is called a(n) _________________.

Advertising communications that promote "the overall business" 

In the US today, about 33 million Americans earn a living in marketing careers.

Separating large groups into smaller groups based on characteristics is known as:

Which program would be used for making a podcast?

Money left over after paying taxes is called _______________.

A brief overview of the entire marketing plan is called the _________________.

_____________ is a time in the business cycle when the economy is doing very well (flourishing)

Which program did we use to create the promotional videos in Digital Media Marketing?

The business often has the least control over which type of promotion?

In a market economy, who decides how  products are produced?

Which program would be used for creating a website?

JPEG is a type of _________ file.

What reference can be used to learn detailed information about what workers do on their job?

Whatever your career choices may be, what is always necessary to have in place?

Which program would be used for writing a marketing plan?

Money a manufacturer pays a retail chain to place a product on their shelves:

On the job training can help a person decide NOT to enter into a particular career field.

An item such as a factory pack that is free to consumers as a condition of purchase:

In economic terms, "land, labor, and capital" are referred to as:

What technique in Sony Vegas will edit colors to black/white so that you can fine tune people?

The owner of a miniature golf business provides her customers with a(n) ______________.

A BBQ company markets a sauce including spices for Asian cuisine, so it segments the market by:

When a person is assessing career choices, he or she must carefully consider the salary.

A combination of four strategies used to market a product is called the ____________. 

In setting goals, you should begin with short term goals because those are accomplished faster.

All things used in producing goods and services are referred to as:

The unemployment rate would affect which part of the PEST components in a SWOT?

What is the "organized way a nation provides for the needs and wants of its people?"

Microsoft Word is the most common WORD PROCESSING program.

A MARKETING MIX is a formal written document which directs activities for a specific time.