All of the following statements are the positive effects of social marketing EXCEPT

Reinforece negative existing attitudes and behavior

"_____have far more defined 'six packs' and chests than models of 20 or 30 years ealier."

Male models of the twenty-first century

Which sentence refers to the direct effects model?

Media messages are thus "magic bullets" piercing the mind of the populace

There are 4 stages of minority portrayals.Which are they?

Recognition, Ridicule, Non-regulation , Respect

When afraid of watching something scary,how do school-age children tend to cope using strategies?

Reminders of the unreality of the situation

What makes mass communication "mass"? Check three options

The audience is large and anonymous,and often very heterogeneous, The basic economic function of most media in most nations is to attract..., Communication sources are institutional and organizational

Political advertising can also set the agenda on issues by

conveying to us what issues are important

Disinhibition of known behaviors

What is the philosophy of Uses and Gratifications Theory?

Emphasis on the active role of the audience in making choices and being...

What are the contents that show Suspending Disbelief? (check three options)

Agree to accept the characters portrayed onscreen as real human being so...

Choose the correct answers from the Cognitive Components of Media Experience(Check three options)

Suspending Disbelief, Attention, Identification

How many components are there in our attitudes about product?

There are 3: Belief or Cognition,The Affective, Action

Any report of an event that happened or was disclosed within the previous..

Dealing with Attacks from the Opponent

What are the Physiological Effects when people are exposed to media?

Increases in breathing and heart rate result from watching a scary movie...

Choose the three effects models of the media

Direct effects model, Cumulative effects, Conditional effects model

Which of the following statements shows people are going through transportation?

Allow ourselves to be transported into a narrative world that is,drwan...

studbud

Ôn Thi mng oi

75 termsStudBud Administration175 plays

Imported from external platform

Flashcards75 cardsFPractice quizPHost liveL

Questions 75

Answers

1
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Setting the Agenda
Changing Frames
Creating Pseudo-Events
Framing the Candidates
2
All of the following statements are the positive effects of social marketing EXCEPT
An altered perceived reality
Reinforece negative existing attitudes and behavior
Making the problem more salient
self-initiated information seeking in individuals
3
"_____have far more defined 'six packs' and chests than models of 20 or 30 years ealier."
Male models of the twenty-first century
Male models of the twenty century
Female models of twenty-first century
Female models of the twenty century
4
Which sentence refers to the direct effects model?
Only under certain conditions or for certain audience members
Media messages are thus "magic bullets" piercing the mind of the populace
Different people perceive the same message differently and respond to it...
Repeated exposure to media stimuli
5
Answer
Catharsis
Sexual arousal
Teaching new values
Teaching new behaviors
6
Which cultures see plump women as healthy and attractive?
many Asian cultures
many African cultures
many European cultures
many American cultures
7
There are 4 stages of minority portrayals.Which are they?
Recognition, Ridicule, Non-regulation , Respect
Non-recognition, Ridicule , Regulation , Respect
Recognition , Ridicule , Regulation , Disrepect
Recognition , Ridicule , Regulation , Respect
8
When desining social marketing for children,which of the following in the target group is vitally important to consider?
The age of the child
The sex of the child
The economic environments of the child
The family of the child
9
When afraid of watching something scary,how do school-age children tend to cope using strategies?
Covering their eyes
Reminders of the unreality of the situation
Eating or drinking
Clutching a beloved object
10
Answer
cogniton
some observable
personalised
belief
11
Identified by Benedict (1992), _________ is a pure and innocent woman attacked by a vicious monsters.
Vamp
Beautiful actress
Young lady
Virgin
12
What makes mass communication "mass"? Check three options
The audience is large and anonymous,and often very heterogeneous
The basic economic function of most media in most nations is to attract...
In addition to its mass nature,there is also"communication"in mass ...
Communication sources are institutional and organizational
13
Which charater in TV series are often employed outside the home,but only occurs half as often on TV as in real life?
Mother characters
Father characters
Brothers characters
Kid characters
14
Political advertising can also set the agenda on issues by
conveying to us what issues are important
seeking to express an image of a candidate
raising money
developing a candidate' position on issues
15
What kind of media has been defined as the bottom line?
Television shows
Movies
Reality shows
Advertising
16
What are two forms of media intricately connected to emotion?
Sport and Fandom
Music and News
Music and Sports
News and propaganda
17
Answer
Teaching new values
Teaching new behaviors
Sexual arousal
Disinhibition of known behaviors
18
Answer
Cognition
Empathy
Suspense
Humor
19
Which of the following describes heavily covered?
Framing the candidates
Positions on issues
Colorful public responses
Candidates' qualifications
20
What is the philosophy of Uses and Gratifications Theory?
Creation of public awareness and concern of salient issues bythe news media
Repeated exposure to media over time gradually shapes our view of the ...
We learn behaviors by observing others performing those behaviors and ...
Emphasis on the active role of the audience in making choices and being...
21
What are the contents that show Suspending Disbelief? (check three options)
A common popular view of the media is that they merely "reflect"The world..
Reflects the need and wants that we really have
Studying the perceived reality that we cognitively construct through...
Agree to accept the characters portrayed onscreen as real human being so...
22
___occurs when some event follows a response and increases the likelihood of that response occurring again
Sensitization
Reinforcement
Perceived reality
Desensitization
23
Choose the correct answers from the Cognitive Components of Media Experience(Check three options)
Empathy
Suspending Disbelief
Attention
Identification
24
Answer
Emotional Sympathy
Emotional Empathy
Cognitive Empathy
Cognitive Sympathy
25
Answer
Acoustic
Rock music
Meditation music
Popular music
26
"Women tend to show a greater degree of emotional intimacy in their friendships than ____do."
Women
Older generation
Young generation
Men
27
How many components are there in our attitudes about product?
There are 3:Affective,Belief,Cognition
There are 3: Cognition, Belief, Action
There are 3: Belief or Cognition,The Affective, Action
There are 2: Belief, Cognition
28
What is hard news?
These features have a narrative structure closer to fiction and are most...
An account of imaginary or real people and events told for entertainment
Any report of an event that happened or was disclosed within the previous..
Every news that we could find on the Internet
29
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Identification
Transportation
Attention
Suspending Disbelief
30
"The_____or cognition is the informational content of the attitude."
Cognition
Belief
Action
Affective
31
Which of the following solutions regards insitutional solutions?
Television Content Ratings
Classroom Training
Personality development
Parental mediation
32
_____coverage changed politics by decreasing the psychological distance between the politicain and the voter
Advertising
Radio
Television
Print media
33
___is sending,receiving,or forwading sexual words,images online or videos between mobile phones,of oneself to others
Catharsis
Postitive sociallization effects
Sexting
Socialization of adolescent behavior
34
Sex before marriage, often shortly after one's first meeting, seems to be the norm in TV and film entertainment today.
Comedic sex
Serious sex
Extramartial sex
Premarital sex
35
Answer
Social Cognitive Theory
Schema (Script) Theory
Limited Capacity Model
Cultivation Theory
36
____is a sort of reverse modeling effect,whereby viewers react so strongly to seeing violence and have such a ..........
Desensitization
Disinhibition
Cultivation
Sensitization
37
Answer
Setting the Agenda
Creating pseudo-events
Dealing with Attacks from the Opponent
Framing the Candidates
38
_____tends to be negatively associated with a preference for violent media.
Sensation seeking
Hostility
Empathy
Psychoticism
39
B.Obama was incredibly succesful raising money from many small donors over the internet in 2008.What is this an example?
Fund-Raising
Issue Exposition
Agenda Setting
Image-Building
40
"Sexually suggestive movements associated with music have been particularly_______some."
Opportunity
Positive
Threatening
Negative
41
Answer
Extramartial sex
Premartial sex
Casual sex
Serious sex
42
What are the Physiological Effects when people are exposed to media?
Cry while watching a scary moive or an exciting ball game
Increases emotional result from watching a scary movie or an exciting ball
Happy watching a scary movie or an exciting ball game
Increases in breathing and heart rate result from watching a scary movie...
43
Choose the three effects models of the media
Behavioral effects
Direct effects model
Cumulative effects
Conditional effects model
44
"The____is the attitude's translation into behavior."
Belief
Cognition
Action
Affective(Emotional)
45
One very straighforward way to study media is
Looking at Exposure
Looking at Effects
Looking at Content
Looking at Brand
46
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Attention
Empathy
Suspending Disbelief
Identification
47
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Changing Frames
Creating .....-Events
Framing the Candidates
Setting the Agenda
48
Answer
Epidemiological intervention
Public intervention
Educational programming
Environmental intervention
49
"The____content of the attitude is the feeling toward that product."
Belief
Cognition
Action
Affective(Emotional)
50
Which of the following statements shows people are going through transportation?
Allow ourselves to be transported into a narrative world that is,drwan...
imagine ourselves like that character
Depends on how much we identify with the character
The distinction between fantasy and reality becomes blurred
51
What year did social media appear?
The 2000s
The 1920s
The 1950s
The 1990s
52
What kind of media effects involves the physical changes in our bodies resulting from exposure to the media?
Behavioral Effects
Physiological Effects
Cognitive Effects
Attitudinal Effects
53
All of the following statements regard the effects of political advertising EXCEPT
Create and maintain voter loyalty
Create or change attitude
Crystallization of existing attitudes
Reinforce existing attitudes
54
A different kind of persuasive media message is the___usually sponsored by some goverment agency or nonprofit Ad Council
Image building or Good will
Political advertising
Private Service Annoucement
Public Service Annoucement(PSA)
55
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Desensitization
Sensitization
Cultivation
Catharsis
56
When does the first advertisement appear in the world?
From around 2000BC in Thebes, Greece
From around 3000BC in Thebes, Greece
From around 1000BC in Thebes, Greece
From around 4000BC in thebes, Greece
57
What is Emotion?
Emotion is upside-down face commonly conveys sarcasm,irony,humor,silliness
Emotion are ideograms and smileys used in electronic messages and web pages
Emotion is long-lasting and can be thought of as a prolonged affective...
Emotions are internal states and must be inferred from behaviour
58
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Educational programming
Public Intervention
Environmental intervention
Epidemiological intervention
59
Answer
identification
Empathy
Attention
Suspending Disbelief
60
What does empathy mean
Empathy suggests a much fainter engagement with them, what we can feel a...
Empathy,the ability to understand and feel what someone else is feeling,...
Empathy is pity,compassion,fellow-feeling,commiseration
Empathy means understanding someone else's
61
All of the following are effects of viewing media sex EXCEPT
Sexual behavior
Sexual arousal
Values and attiudes
Reinforcement of sex
62
What year did television appear?
The 1980s
The 1920s
The 1990s
The 1950s
63
Which of the following statements shows people are going through attention?
Allow ourselves to be transported into a narrative world that is,drwan...
Depends on how much we identify with the character
Select some information to attend to and process further
The distinction between fantasy and reality becomes blurred
64
One of the most important TV shows of all time in terns of viewership and research,saw its debut in 1969
Barney and friends
Orange is the New Snack
Teletubbies
Sesame Street
65
Which of the following indicates a human is experiencing Suspending Disbelief?
Allow ourselves to be transported into a narrative world that is,drwan ...
The distinction between fantasy and reality becomes blurred
Depends on how much we identify with the character
Imagine ourselves like that character
66
What is the philosophy of Schema (Script)Theory?
Emphasis on the active role of the audience in making choices and being ...
Creation of public awarness and concern of sallient issues bythe news media
Refers to knowledge structures or freameworks that organize an...
67
What is fake news?
Suspense is usually characterlised as an experience of uncertainly whose...
These feature have a narrative structure closer to fiction and are most...
News in which falsities appear by deliberate intent rather than accident...
Any report of an event that happend or was disclosed within the previous...
68
What are the content statements about the Direct effects model? (check two options)
Different people perceive the same message diffrerently and respond to it..
Only under certain condtions or for certain audience members
Media messages are thus"magic bullets" percing the mind of the populace
Repeated exposure to media stimuli
69
How many stages of processing involved in understanding and acting upon seeing an ad?
9
8
7
10
70
Which one is the first stage of minority portrayals?
Disrespect
Non-regulation
Non-recognition
Ridicule
71
What can also depend on one's prior knowledge, experiences, and prejudices ?
Reactions to music
Reactions to news
Reactions to sport
Reactions to movie
72
Critics fear that the advent of_____isolating children from social communication
Comic
Newspaper
Radio
Television
73
Studies count the number of charaters of diffirent racial,ethnic,gender groups inTV shows,whichof the following studies?
Looking at Effects
Looking at Exposure
Looking at Cognition
Looking at Content
74
Answer
Women
Bisexual
Gay
Men
75
Which of the following describes lightly covered?
Meetings with important people
Candidates' qualifications
Any type of major blunders
Colorful public responses

Ôn Thi mng oi Flashcards | StudBud