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Honors Marketing Project Flashcards | StudBud

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Loyalty results in more profit but Trust does not

What are personal narratives

Honors Marketing Project

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Questions 9

Answers

1
What are personal narratives
life stories about individual customers
all of the above
story about a product of a brand
marketing startegy containing storytelling factors
2
Loyalty results in more profit but Trust does not
True
False
3
Strong customer loyalty can be built by
all of the above
Consistent storytelling
Alignment with specific issues
Humanization of brands
4
Customer values and your business values have to align
True
False
5
Why is differenciation important for a brand
All of the above
It helps the brand stand out
It helps to get more customers
It helps to bring down competitors
6
emotional connections lead to deeper trust
True
False
7
What are business values
All of the above
What all the businesses in that specific market believe in
What customers of the same industry believe in
concepts that guide a business
8
What is tokenism
When businesses fail to diversify thier brands or promotions
including 1 person from a minority to diversify a group
A diverse group of people
A reward system for businesses
9
Collaborations create more customer loyalty
True
False