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Intequal BCS Level 3 Digital Marketer Marketing Principles Flashcards | StudBud
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Intequal BCS Level 3 Digital Marketer Marketing Principles
Intequal BCS Level 3 Digital Marketer Marketing Principles
25 terms
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StudBud Administration
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A #BCS Level 3 Diploma in #DigitalMarketing
Flashcards
25 cards
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Questions
25
Answers
1
Adding a blog to a website is usually done to increase?
The number of people visiting the website
Keywords, which help improve the SEO
The number of pages on website
An internal communication plan
2
Which of the following is NOT likely to influence communication adopted in digital marketing?
Channel used
Product or service
Target audience
Geographic segment
3
In a DM team, who is MOST likely to be responsible for the content planning and delivery using tools like Hootsuite?
Content manager
Marketing manager
Social media manager
Web developer
4
What is NOT a market segmentation strategy?
Geographic
Demographic
Atmospheric
Psychographic
5
What is a good reason to create a campaign which focuses on customer retention?
To contact all individuals whose contact details are on file
To create more content to use online
To increase the lifetime value of a customer
To demonstrate to potential customers that the company cares
6
Which of the following is NOT an aspect of the customer lifecycle?
Reach
Research
Conversion
Acquisition
7
Relationship marketing concentrates on which of the following?
Individual sales
The building of customer loyalty
Sales through partners
The acquisition of customers
8
Why should a digital marketing team work cohesively?
To create a culture where no single person is blamed
To produce a campaign where anyone can create what they want
To ensure a coordinate approach to all aspects of the campaign
To allow everyone to try different roles during campaigns
9
Which of the following is the correct definition of real-time data?
Information that is delivered immediately after collection
The process of analysing data gathered from all sources
Information that is based on social media listening
Information gathered from customers on mobile devices
10
Which type of content encourages engagement during a campaign?
Old articles/blogs
Short content posts
Interactive quizzes
Individual tweets
11
Which best defines the Place component of the digital marketing mix?
The channels chosen to advertise your products and services
The page on a website where a customer is directed to
The physical locations where a business is located
The physical locations of the target audience
12
What is the MOST important reason to review the client brief when work has been completed?
To agree the key deliverables and milestones
To ensure that all client requirements have been met
To ensure all work has been logged
To review the development wireframe
13
What content type is known to have the highest level of engagement?
Posts that include 10 or more hashtags
Videos and images
Emojis and SMS language
Text posts with 1000+ words
14
The main benefit of adding relevant, in-depth articles to a website is...
to demonstrate knowledge and keep the website current
to allow customers to see what you are interested in
to show how the website compares to others
to create a place for business information to be found
15
Which best helps to align different audiences to different digital marketing strategies & tactics?
Segmentation of Customers
Customer communications strategy
Social media listening
Development of content
16
Which of the following factors does a psychographic market segmentation strategy give consideration to?
Values, age and interests
Values, attitudes and age
Attitudes, age and interests
Value, interests and attitudes
17
Which best describes the Promotion component of the digital marketing mix?
Types of product or service discounts offered online
Types of advertising channels used in a campaign
The value proposition added to products and services
Techniques to raise awareness of products and services
18
Which cannot be described as a channel for client acquisition?
Website
Social media
Email
Target audience
19
Which of the following is MOST LIKELY to negatively impact a company’s reputation?
Encouraging external parties to publish brand references
Constant interaction with customers on social media
Failing to meet stakeholder and customer expectations
Failing to monitor online digital conversations adequately
20
What is a copywriter responsible for?
Managing the results of a campaign
Creating written content in the voice of the brand
Creating all types of online content
Managing the wider team in all things creative
21
'A website visitor becoming a paid customer' describes which phase of the customer lifecycle?
Conversion
Reach
Acquisition
Retention
22
When creating a digital marketing campaign, which is the most important to identify?
Marketing channels
Market competition
Target audience
Sales channels
23
In the stages of the product lifecycle, where is a 'product extension' likely to occur?
Launch
Growth
Decline
Maturity
24
Which BEST describes why it is important for different functions of a business to share digital marketing data?
Each function has its own activities requiring its own data
Digital marketing specialists do not understand other business functions
Digital and social media marketing effects are optimised
Only certain functions will have digital marketing skills
25
What is the key benefit of relationship marketing?
Provides opportunities for cross-selling
Makes it easier to manage customers
Less management needed for existing customers
Provides focus for generating new business
