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Advertising
Advertising
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Questions
16
Answers
1
Advertisers are allowed to lie about their products in adverts.
False
True
2
How many trades people are women?
17%
4%
2%
50%
3
Who is the target audience for this advertisement?
Female
Male
Both
4
Who is the target audience for this advertisement?
Men
Both
Women
Nurses
5
This advert also uses 'inclusive language'. What is it?
DeWALT
ProStretch Workwear
It moves with your body
Guaranteed Tough
6
What term describes when an advertiser exaggerates?
Bribe
Shock tactics
Statistics
Hyperbole
7
Why does this nursing ad feature images of women?
Most nurses are women
Only women can be nurses
There is no reason
Most nurses are men
8
Who is the target audience for this advertisement?
Both
Females
Males
9
This advert uses a slogan. What is it?
Guaranteed Tough
ProStretch Workwear
It moves with your body
DeWALT
10
Who is the target audience for this advertisement?
Females
Males
Both
11
Who is the target audience for this advertisement?
Males
Females
Both
12
The colour blue is used in advertising to symbolise...
Creativity, Imagination, Wisdom
Friendly, Cheerful, Confidence
Balance, Growth, Health
Trustworthiness, Strength, Dependable
13
What advertising technique(s) is being used?
Facts and Statistics
Celebrity endorsement
Bribe
Slogan
14
What advertising techniques are being used?
Facts and Statistics
Bribe
Slogan
Inclusive language
15
What advertising technique is being used?
Hyperbole
Quote
Bribe
Inclusive language
16
Target audience is a particular group the a product or advertisement is aimed.
True
False
