Marketing - Chapter 2

________ most appreciates advertising that includes images, hip music, and humor. 

Characteristics such as age, gender, ethnic background and income are ______.

Information regarding ethnic backgrounds and household income facilitates market segmentation.

A company's review of its staff, finances, production, and marketing mix are found in a ______.

The four basic marketing decisions are price, place, ________, and promotion.

Could you pass the test?

An expectation that reflects a marketing plan's objectives is called a(n) _______.

GOB Barbecue Sauce is marketing a new sauce that includes Asian spices. What segment is this?

Businesses can use database technology to provide products to a specified target market.

_____ is separating large groups into smaller, precise groups based on characteristics.

Discretionary income might be used to buy which items?

Which US ethnic population is declining, relative to other ethnic populations?

The CPP Company sells coffee mugs in the local coffee shops. What kind of segment is this?

Alerts to changes in laws and regulations.

Which group would gather product information from the internet?

_______ is a brief overview of entire marketing plan. 

According to US Census, the most racially and ethnically diverse age group is Generation Y.

Political, economic, socio-cultural and technological are four areas that make up a ______.

_______ is putting a market plan into action and managing it.

______ is a combination of four strategies used to market a product. 

______ is information about where people live. 

Research and development along with plans for new facilities will stop or slow during a _____. 

A marketing plan is a formal written document which directs activities for a specific time.

Information about the values and attitudes that shape consumers' lifestyles is called _______.

A time frame will help determine if a marketing plan objective has been reached.

A combination of geographic, demographic and psychographic data can create a customer ________.

The state of the ______ shapes both business costs and consumer spending. 

_____ is money left after taking out taxes. 

The Music Stand Co. sends catalogs to music teachers and dancers. What segment is this?

_____ is analysis of outside influences on an organization.