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Analyzing Appeals in Ads - CFU Quiz Flashcards | StudBud
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Analyzing Appeals in Ads - CFU Quiz
Analyzing Appeals in Ads - CFU Quiz
20 terms
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English Language Arts Advertising Appeals Pathos Ethos Logos
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Which specific strategy uses the idea that the product has a secret that makes it effective?
magic ingredients
bribery
bandwagon
patriotism
2
Which specific strategy offers you something "extra"?
bandwagon
avante garde
bribery
snob appeal
3
Which appeal relates to the ad? "9 out of 10 dentists recommend Sensodyne."
logos
pathos
ethos
4
This ad for Advil says that it will relieve pain for up to 12 hours.
pathos
ethos
logos
5
This ad has a child and says that she sleeps on an empty stomach. It's advertising a food bank.
pathos
ethos
logos
6
This ad features Jennifer Aniston with Aveeno products.
pathos
logos
ethos
7
This ad for Toms shoes has a fact on it. Which appeal does it most closely use?
pathos
logos
ethos
8
This ad for Coca-Cola features a happy couple enjoying the product.
pathos
ethos
logos
9
Which specific strategy has to do with the product being practical for ordinary people?
plain folks
snob appeal
transfer
bandwagon
10
Which term applies to "an appeal to logic or reason"?
logos
pathos
ethos
11
Which term applies to "an appeal to credibility or character"?
logos
ethos
pathos
12
Which specific strategy uses positive images to convey a positive message about the product?
weasel words
avante garde
bandwagon
transfer
13
This ad has a testimonial and a picture from a couple saying how the company helped them.
ethos
pathos
logos
14
Which specific strategy suggests your love for your country?
plain folks
snob appeal
patriotism
bandwagon
15
Which term applies to "an appeal to emotion"?
logos
ethos
pathos
16
This lipstick ad features Emma Stone, says you can "outshine the rest," and comes in 10 shades.
pathos
logos
ethos
17
Which specific strategy suggests that the user will be ahead of their times or have the best?
bandwagon
patriotism
avante garde
transfer
18
Which specific strategy suggests you don't want to be the only one without it?
plain folks
snob appeal
avante garde
bandwagon
19
Which specific strategy has to do with the product being for an elite and glamorous group?
plain folks
bandwagon
snob appeal
bribery
20
Which specific strategy uses words that suggest a positive meaning without making a guarantee?
transfer
bandwagon
weasel words
avante garde
