Marketing, Chapter 1 Lesson 3 Review

All of the following are the 3 elements of the marketing concepts EXCEPT

Actual amount that customers pay and the method of increasing the values of the product

A mix that will meet the needs of the market and that the business can provide profitably

Location and method used to make the product available

Product, servie or idea offered to a market to satisfy needs

When the production process improved, this DID NOT happened

Methods and information communicated to customers

Consequences of not satisfying customer needs

What is a consequence for not satisfying customer needs

In the early 20th century, the main concarn was getting products to customers

Using the needs of customers as the primary focus of the 4P's