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Questions
20
Answers
1
Which Concept is NOT Included in Marketing Concepts
Selling Concept
Prospecting Concept
Social Marketing Concept
Production Concept
2
Social media marketing is a part of marketing
True
False
3
What is Target Market?
Technology used in marketing
Group of customers a business aims to reach
Amount of profit a company expects to learn
Range of products a company offers
4
Price is one of the four p's in marketing
True
False
5
Pick the wrong answer: Individual Marketing is known as:
Mass Customization
One-to-one marketing
Solo-marketing
6
Which of the following best describes "Publics" in marketing?
Any group that has an actual/potential interest/impact on organizations
Group of customers who only shop online
People who work within marketing department
Group of individuals who directly impact product
7
What Does the 4 P's Stand For?
Price, Promotion, Place, Product
Price, People, Place, Product
Price, Promotion, Product, Price
Personal, Promotion, Product, Price
8
Which is apart of the brand?
design
term
name
all are correct
9
What is the Generation Born Between 1965-1976
Gen X
Gen Z
Millennials
Baby Boomers
10
Products are only physical items
False
True
11
What Is SWOT?
Strength, Weakness, Opportunity, Treat
Strength, Weakness, Opportunity, Threat
Sales, Weakness, Opposed, Treat
Sales, Wages, Options, Threat
12
What is secondary data in Marketing ?
data from customers
online data
pre-existing data
all are correct
13
Demographic: Involves people/peoples who make up the market
False
True
14
What is a product?
A type of advertisement
Anything that can be offered in market for attention, acquisition, or use
Anything that cannot satisfy a need or want from a customer
A discount offered to customers
15
Marketing is only about ads and promotions
False
True
16
MIS Stands For:
Marketing Internal System
Marketing Information System
Margin Indicator System
17
One electronic collections of producer and market information obtained from data sources within the company network
Internal Database
External Database
18
What is the Main Goal of Marketing?
Focus on product only
Attract customers and increase sales
Reduce competition
Increase price of products
19
A service is a product
False
True
20
A product's design and style is the same
False
True
