business activities that create value to customers

MKT 301 What's marketing got to do with it? Flashcards

1

So far, understanding the marketing concepts is

2

A value proposition describes what makes a product unique from the competition and why someone should buy it

3

Why is the study of consumer behavior important?

4

What is Marketing?

5

A Marketing Environment Analysis includes

6

Cultural factors affect how consumers make buying decisions

7

The buying process in a B2B environment is the same as a B2C

MKT 301 What's marketing got to do with it?