Duplicate of HSC Business Studies - Marketing

Question 1

What is a characteristic of a market?

Accepted Answer

individuals or organisations that need or want products, Individuals or organisations are willing to spend money, Individuals or organisations have money

Question 2

Which of these businesses would be a price leader?

Accepted Answer

Woolworths, Apple

Question 3

Which is the correct order for the different approaches in the evolution of marketing?

Accepted Answer

Production, Selling, Marketing

Question 4

What factor influences customer choice?

Accepted Answer

Economic, Psychologial, Sociocultural, Government

Question 5

What three P's come into the extended marketing mix?

Accepted Answer

People, Processes & Physical Evidence

Question 6

What are the 4 P's of Marketing?

Accepted Answer

Price, Product, Place, Promotion

Question 7

What characteristics can a consumer market be broken down demographically?

Accepted Answer

Age & Gender

Question 8

What are the types of markets?

Accepted Answer

Resource,Industrial, Intermediate, Consumer

Question 9

Which of these businesses use a global branding strategy?

Accepted Answer

Apple, McDonalds

Question 10

Which of these best defines price points?

Accepted Answer

Product sold at only a predetermined certain price

Question 11

Which of these are the most common deceptive and misleading advertising techniques?

Accepted Answer

Bait & switch advertising and dishonest advertising

Question 12

What does SWOT stand for?

Accepted Answer

Strengths, Weaknesses, Opportunities & Threats

Question 13

Which of these best defines price skimming?

Accepted Answer

Business charges high price during introduction phase

Question 14

What are the stages of the product lifecycle?

Accepted Answer

Introduction, growth, maturity & decline

Question 15

What are the four elements of the promotion mix?

Accepted Answer

Advertising, Personal Selling, Sales Promotion & Publicity

Question 16

Which of these best defines loss leader?

Accepted Answer

Product sold at or below cost price

Question 17

Market coverage (how a product is distributed) - what are the three methods of distribution?

Accepted Answer

Intensive, Selective & Exclusive

Question 18

Which is the correct definition of product/service differentiation?

Accepted Answer

developing and promoting the differences between 2 products

Question 19

What are the three methods of gathering primary data?

Accepted Answer

Survey method, observation method & experiment method

Question 20

Which of these is NOT a marketing objective?

Accepted Answer

Make a profit

Question 21

What is an example of something that can be a false and misleading advertisement?

Accepted Answer

Fine print, Packaging, Before & after advertisements

Question 22

Which of these best defines price penetration?

Accepted Answer

Business charges lowest price to achieve large market share

Question 23

What is the definition of a target market?

Accepted Answer

Group of potential customers that are sold products

Question 24

Global branding is the worldwide use of a name, term and logo to...

Accepted Answer

identifies products of one seller from another

Question 25

What does packaging do for a product?

Accepted Answer

Protects and preserves, Attracts attention

Question 26

What is the total product concept?

Accepted Answer

The tangible and intangible benefits a product has

Question 27

Which of these is an example of a loyalty program?

Accepted Answer

Woolworths Everyday Rewards, Boost Juice stamp card

Question 28

Market research can collect data from...

Accepted Answer

Both primary & secondary sources

Question 29

What is a characteristic of a brand?

Accepted Answer

Design, Term, Symbol, Name

Question 30

The consumer market can be divided into...

Accepted Answer

Niche & Mass

Question 31

What is an ethical criticism of marketing?

Accepted Answer

Stereotyping males and females, Creation of needs - materialism, Use of sex to sell products, Product placement

Question 32

How can a consumer market be broken down behaviourally?

Accepted Answer

Purchase occasion & Loyalty

Question 33

Which of these is NOT a benefit of branding?

Accepted Answer

Helps retailers

Question 34

How can consumer markets be broken down?

Accepted Answer

Geographic, Behavioural, Psychographic, Demographic

Question 35

Which of these is NOT a pricing method?

Accepted Answer

Price pentration

Question 36

Which of these is a pricing strategy?

Accepted Answer

Loss Leader, Price Skimming, Price Penetration, Price Points

Question 37

How can E-Marketing be carried out?

Accepted Answer

Blogs, SMS, Podcasts, Web pages

Duplicate of HSC Business Studies - Marketing

Questions 37

Duplicate of HSC Business Studies - Marketing

Questions 37