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marketing basics Flashcards | StudBud
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marketing basics
marketing basics
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Questions
14
Answers
1
A consumer is the end user of a good or service.
False
True
2
A brand is a product manufactured by a particular company under a particular name. So which below is NOT a brand?
Colgate-Palmolive Company
Nike
Colgate
Apple
3
a person or company who purchases goods and services
target market
consumer
customer
4
This marketing concept is used when product benefits are hard to explain.
people concept
production concept
marketing concept
selling concept
5
A good logo shows what a company does and what the brand
values
.
True
False
6
The goal of marketing is to match a company's products to the people who need and want them.
False
True
7
Before developing a marketing mix, the company should know their
values
budget
goals
target market
8
Select all that represent a Type of Marketing
Inbound marketing
Guerilla marketing
Digital marketing
Outreach marketing
9
This marketing concepts' purpose is to put society and human welfare first before profits.
selling concept
marketing concept
production concept
societal marketing concept
10
the addition 3 P's are all but
physical evidence
process
presentation
people
11
Marketing Strategy is a company’s plan to reach consumers and turn them into customers.
True
False
12
At the core of this concept is the principle of quality, performance, and innovation.
production concept
product concept
selling concept
marketing concept
13
This concept focuses on advertising & that profits result from customer satisfaction.
selling concept
product concept
marketing concept
promotional concept
14
This concept stand by the idea that Supply Creates Demand
production concept
marketing concept
selling concept
societal marketing concept