Edexcel A Level Business: Topic 1.1 Meeting Customer Needs Quiz

Which of these is NOT a benefit of online retailing?

Who famously said "It's not the customer's job to know what they want."?

Market mapping and market positioning are the same thing.

Good branding adds value to a product or service.

Which of these is NOT a market segment?

Which of these is a benefit of operating in a niche market?

Consumer preferences, technology, and competition can rapidly change market conditions in ___________ markets.

Which of these helps a business gain a competative advantage?

Which market has products that are widely distributed and consumed by a large number of people?

Which of the following does NOT need to be considered when performing market research?

Qualitative research is most often provides research with numerical data.

Tesco has the largest market share of UK supermarkets.

Which of these can drive market growth?

Market share and market size are the same thing.

Which of the following formulas calculates market share?

When there is more competition in a market it can drive down prices for consumers.

Highly targeted marketing is a benefit of what?

______ research is personalised to the business, allowing them to tailor the questions to their specific research topic.

What can a business do about risk and uncertainty?

Product orientation is a business strategy where a company focuses primarily on the quality and features of its products