What is media framing?

Selecting certain aspects of a message to influence interpretation

What ethical dilemma does the NFL face in handling the lawsuit?

Whether to be transparent about past mistakes or protect its image

How did media outlets frame the NFL concussion lawsuit differently?

Some focused on player injuries, while others highlighted the NFL’s $burden

How was the Black Lives Matter movement framed differently by media outlets?

Some portrayed it as justice and reform, others as violent riots

What ethical issue can arise from selective framing?

It can reinforce stereotypes or bias communication

Which headline suggests the most dramatic framing of the NFL lawsuit?

“NFL’s Latest Concussion Setback Carries Billion-Dollar Price Tag”

What is an example of agenda-setting?

A news outlet focusing on inflation before an election

What should PR professionals do to avoid biased framing?

Read multiple media sources to get a complete picture

How did media framing impact public perception of COVID-19?

Some outlets framed it as a health crisis, others as government overreach

How does cognitive bias exploitation work in media?

It reinforces existing beliefs by repeating specific narratives

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Media Framing&Ethics

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Questions 10

Answers

1
What is media framing?
Selecting certain aspects of a message to influence interpretation
A law about media reporting
A way to take pictures
The study of media ethics
2
What ethical dilemma does the NFL face in handling the lawsuit?
Whether to be transparent about past mistakes or protect its image
Whether to create a new football league
Whether to focus on training new players
Whether to change the rules of football
3
How did media outlets frame the NFL concussion lawsuit differently?
The media ignored the lawsuit
The articles only focused on legal procedures
All outlets reported the same information without bias
Some focused on player injuries, while others highlighted the NFL’s $burden
4
How was the Black Lives Matter movement framed differently by media outlets?
Some portrayed it as justice and reform, others as violent riots
All outlets had the same perspective
The media ignored the movement
It was only discussed in social media, not in news reports
5
What ethical issue can arise from selective framing?
It provides a complete and unbiased view
It can reinforce stereotypes or bias communication
It eliminates misinformation
It makes news less engaging
6
Which headline suggests the most dramatic framing of the NFL lawsuit?
“NFL Faces Legal Case”
“NFL’s Latest Concussion Setback Carries Billion-Dollar Price Tag”
“Judge Calls NFL to Reveal Concussion Secrets”
“Judge Tells NFL to Reveal Some Secrets About Concussions”
7
What is an example of agenda-setting?
A news outlet focusing on inflation before an election
A sports channel broadcasting live games
A celebrity promoting a new movie
A company launching a new product
8
What should PR professionals do to avoid biased framing?
Always take the side of their employer
Ignore media framing altogether
Only trust one news outlet.
Read multiple media sources to get a complete picture
9
How did media framing impact public perception of COVID-19?
It did not affect public perception
The media ignored COVID-19 completely
Some outlets framed it as a health crisis, others as government overreach
All news sources provided the same neutral coverage
10
How does cognitive bias exploitation work in media?
It eliminates biased perspectives
It makes people ignore news stories
It encourages people to research all sides of a story
It reinforces existing beliefs by repeating specific narratives

Media Framing&Ethics Flashcards | StudBud