Authors Purpose, Persuasion, and Propaganda

Taps into people's compassion for others

Makes people feel as if their safety, security, or health is in danger.

A celebrity or expert who endorse a product, candidate or idea.

faulty logic, error in reasoning, mistaken or unreasonable connection btwn two facts or ideas

a persuasive technique where you are pressured to act or think to be accepted by your peers.

starting point for a deductive argument

A writer's position on an issue or a problem.

Transfer the fame, or reliability of something to an issue that may or may not be related.

Use of words and images that generally carry a favorable meaning to everyone

Tries to gain moral support for a claim by linking the claim to a widely accepted value

When an ad depicts people like you and me using a product.

An emotional appeal that taps into people's need to feel superior to others

an argument made to oppose another argument

methods used to influence others' beliefs, opinions, or actions.

The persuasive technique that says everyone is doing it, so you should to.

examination or justification for a claim

important or powerful people supporting a candidate or idea.

drawing a conclusion from a series of of premises.

 A customer is seeking a specific product is lured in, and  persuaded to buy something else.

Mrs. Jernigan's favorite candy?