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103 Final Exam V1 Flashcards | StudBud
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103 Final Exam V1
103 Final Exam V1
80 terms
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Practice quiz
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Questions
80
Answers
1
What model of persuasion casually lives alongside your content?
Stealth
Disruptive
Active
Native
2
Every production that involves talent requires blocking. The six stages of blocking a scene include:
Lighting
Blocking
Rehearsing
Scouting
3
In commercial editing, the project will
not
go through several versions before reaching the final result.
True
False
4
When light creates a silhouette of the subject, this is know as:
Rembrandt Lighting
High Key Lighting
Split Lighting
Back Lighting
5
What model of persuasion hides within your content so the audience is unaware they are being marketed to?
Disruptive
Stealth
Active
Native
6
When receiving a crew contract it is important to:
Read and understand before signing
Have your friend fill it out for you
Just agree verbally
Sign as soon as you receive it.
7
The earliest-identified example of an outdoor advertising medium is a printed poster from:
Athens
China
India
Africa
8
Why would a company spend large sums of money on ads with little intention of getting immediate sales?
Tax Purposes
Brand Awareness
Make People Laugh
Brand Loyalty
9
______________ is the process of creating interesting in something or someone.
Converting
Engaging
Marketing
Distribution
10
The meeting of the production team after filming ends to formally "close out" the project is known as:
Post-Mortem
Post-Production Meeting
Stakeholder Meeting
Wrap Party
11
What are the three indicators of marketing success?
Impression
Notification
Engagement
Conversion
12
In 1901, who published "The Blue and Red Books of Advertising" comprehensive guide to advertising opportunities.
Victor Hugo
James Walter Thompson
Thomas Edison
James Watt
13
What are some helpful "rules" for visual continuity? (Select all that apply).
Eye Line Match
Screen Direction
30 Degree Rule
Change of Image Size
14
One of the most expensive commercials produced in '04 by Baz Lurhmann for $33 million was for what?
Polo
Bulova
Chanel
Mercedes
15
_____________ includes determining where the talent will be in relation to the camera and other items.
Screenwriting
Editing
Lighting
Blocking
16
When are the visual concepts and style discussed for a production?
at the end of pre-production
at the beginning of pre-production
during post-production
during production
17
A(n) __________ is a classification of people according to their mental attitudes and behaviors.
instagraphic
psychographic
geographic
demographic
18
The 1960s to 1970s is considered the ___________ in the history of advertising.
"Dark Ages"
"Golden Age"
"Worst Age"
"Mad Man Age"
19
Editing for the commercial may use the following technique(s) in order to say a lot in a short amount of time:
All Answers Apply
No Cuts
Fast Cuts
Split Screen
20
What product was featured in the first legally aired television commercial?
Texaco
Bulova Watch
Pepsi-Cola
Double Bubble
21
In Celtx why is it important to create the AV script first?
It can automatically create the mood board
Because it's the first step in creating a marketing strategy
It autofills the Schedule
It autofills Files and Media
22
What are the three most common runtimes for commercials?
15 seconds
60 seconds
30 seconds
2 minutes
23
What is a "Side"?
a short rough cut of the film
A long monologue
a food dish provided by craft services
a short excerpt of the script used during casting auditions
24
In Celtx you can not add photos to an AV script
False
True
25
In the 1980s, the famous “1984” ad for Apple Inc. was created by which critically-acclaimed Hollywood director?
Stephen Spielberg
Ridley Scott
Robert Zemeckis
Christopher Nolan
26
Which of the following are the five brand personalities?
Funny
Dull
Sincere
Rugged
27
When you are trying to find actors for your production, good places to look are:
Your network of friends
Facebook groups
StarNow, Backstage and Spotlight
All answers apply
28
When creating a Crew List, it is important to:
All answers apply
Gather all crew contact info
Distribute to all departments
Keep it organized
29
You do not need a location permit to shoot a production in a studio.
True
False
30
A consumer’s tendency to continue buying from the same brand despite efforts of competing brands is known as:
Brand Love
Brand Keeping
Brand Loyalty
Sunk Cost
31
The American Association of Advertising Agencies (4A's) was established on June 4, 1917.
False
True
32
Good set etiquette includes:
All answers apply
Monitor Noise Level
Cross-Department Respcet
Safety First
33
The person responsible for scouting and securing locations is:
Production Assistant
Production Coordinator
Production Manager
Location Manager
34
Which mode of persuasion involves logically building an argument and drawing a conclusion?
Ethos
Argos
Logos
Pathos
35
The target audience for an advertising campaign are defined by their __________ and _________.
hair color and eye color
scope and sequence
likes and dislikes
demographic and psychographic
36
Targeting everyone with your marketing has been proven to be effective?
False
True
37
Who in the Producer Team breaks down the script, creates a schedule and a budget.
Production Manager
Production Assistant
Executive Producer
Script Supervisor
38
What model of persuasion interrupts or distracts the audience?
Native
Active
Distruptive
Stealth
39
If a director is not interested in working directly with actors, they should consider:
A different position
Hiring an assistant director
Hiring an acting coach
Writing all directions
40
In time, a commercial editor will develop their own sense of timing and innate sense of ________.
speed
latency
rhythm
humor
41
What is a great way to visualize an overall tone and feel for a commercial?
Mood Board
Shot List
Script
Storyboard
42
What emerged in the Medieval period as a way for paper makers &printing houses to distinguish their products & property?
Watermarks
Inkmarks
Water Points
Water Crests
43
Lighting is one of the most effective ways to affect the mood of a scene.
True
False
44
Which mode of persuasion appeals to a person's sense of authority, credibility, and/or ethics?
Logos
Pathos
Ethos
Argos
45
Advertisers use celebrities to add credibility and glamour to their product or brand.
True
False
46
What are the 3 main components of color? (Select all 3)
Brightness
Hue
Saturation
Tint
47
What are some of the 5 types of continuity philosophy?
Look
Movement
Information
Convention
48
Super Bowl ads were really put on the map in 1979 with the debut of ______________.
Coca-Cola's "Mean Joe Greene" commercial
Apple Computer's iPhone ad
Pepsi's Michael Jackson Halftime Performance
Ford's F-150 announcement
49
The actor that shapes the character giving a first voice and first look is know as a
Improvisation
Synopsis
Brief
Character proposal
50
3 basic rules of improvisation are:
Memorize the script
React
Say "yes" to partner
Listen
51
What are some good reasons to have a creative brief? (select all that apply)
To determine the sound of the commercial
To briefly talk about the characters of the commercial
To establish the goal of the commercial
To outline the creative direction of the commercial
52
From 1945 to 1950 all television was “live,” including most __________.
Commercials
Political Ads
Music Videos
Cartoons
53
Which mode of persuasion involves evoking emotion to cause suspension of reason?
Argos
Pathos
Logos
Ethos
54
DP's creative choices must fulfill the ______________________ that is established bythe film’s Director.
Sound Design
Budget Requirements
Order Request
Larger Aesthetic Vision
55
What time period is known as the "Golden Age" of advertising?
1990s-2000s
1980s-1990s
1960s-1970s
1970s-1980s
56
Why is an AV script useful to the client?
o help figure out the visual look and feel without audio
To help illustrate how the audio will relate to the video
To help write marketing structure
To help figure our the brand identity
57
A commercial is one method of _______________.
Interloping
Advertising
Invoking
Distributing
58
What is "baiting" as related to editing a commercial?
Hooking your audience within 5 sec
Getting ready to go fishing
Switching topics mid commercial
Hooking your audience after 10 sec
59
The 2 basic rules of directing an actor are:
Feed them
Be specific and detailed
Stay on time and Budget
Give them something to do and something to think
60
A well-designed movie color palette evokes a mood and sets the _______ for the film.
Composition
Direction
Production Value
Tone
61
Where is an appropriate place to hold castings auditions?
Your garage
Your backyard
Your living room
Hotel conference room
62
Which of the following is not a method of ad delivery?
Stealth
Native
Disruptive
Active
63
___________ defines how the brand behaves and represents itself, as if it were a person.
Brand power
Brand personality
Brand image
Branding and echoing
64
When half of the subject's face is lit, while the other half is mostly dark, this is know as:
High Key Lighting
Split Lighting
Back Lighting
Rembrandt Lighting
65
What are some of the common principles of composition? (Select all that apply).
Headroom
Leading Lines
Depth
Symmetry
66
What type of marketing allows a brand to elicit an emotion?
Sales Marketing
Telemarketing
Brand Marketing
Affiliate Marketing
67
The ________ marketing strategy focuses on building positive brand awareness in the minds of the audience.
brand
emotional
ethos
sales
68
The _________ marketing strategy focuses on persuading the audience to act soon on a specific objective.
business
sales
brand
localized
69
When designing an advertisement or marketing strategy, it's important to define the __________ early in the process.
target audience
Conversions
Shooting Location
Camera Format
70
Which characteristics are often associated with Sales Marketing (select all that apply)
Online features and benefits
Focused on specific products
Tells a narrative story with an arc
Elicits a call to action
71
The first known written ad, was found by archeologists in the ruins of _______.
Thebes
Athens
Chicago
New York
72
The word "brand" dates back to:
Old Greek
Wikipedia
Old English
Old Norse
73
In blocking, always keep the ________ in mind, it will help the scene flow more cleanly when put together by the editor.
law of surprise
180° rule
45* rule
action rule
74
What brand personality matches these logos?
Sincere
Sophisticated
Rugged
Competnet
75
In prepro, the director and cinematographer will ________ every location & discuss camera placement and other details.
extrapolate
scout
target
envision
76
Who started the first advertisement agency in 1841 in the United States?
Thomas Edison
Robert Palmer
Arnold Palmer
Henry Ford
77
An editor can use ________ or ________ to hide and smooth cuts.
J-Cuts and L-Cuts
match moves or audio crossfades
frame blending or time remapping
I-cuts and O-cuts
78
When light creates a triangle under the eye of the subject, this is known as:
Back Lighting
High Key Lighting
Rembrandt Lighting
Split Lighting
79
The person responsible for liaisons between the Production Manager, the cast and crew is:
Production Assistant
Location Manager
Production Coordinator
Production Manager
80
Word of mouth is a form of advertisement?
True
False
