Precision review-without standard 8

A company's percentage of the total sales volume of a market is called its

Two parts of the promo mix are advertising and promotional sales activities. Select all below that are also part of mix

Which function always informs, persuades and reminds?

What is the combination of products that a company makes or sells called?

A group of closely related products manufactured by a business: all of the cereal by Kelloggs

Which function is gathering information, storing it and analyzying it to make better decisions

This refers to the number of different product lines a business sells

Sets higher than average prices to suggest status and high quality to the consumer

Which function is about understanding concepts & strategies used to develop and target an audience

Segmenting a market based on customer attitudes, interests and opinions is called

Which part below is NOT part of the SWOT Analysis?

What is the point at which sales revenue = costs and expenses?

All customers charged the same price

cost + markup = ____

Sampling products at Costco is an example of which part of the promotional mix

Low prices set on a consistent basis with no intention of raising them or offering discounts

T or F: A marketing plan is a road map for how products will enter the market, be advert & sold

Pricing techniques that help create an illusion for customers-often based on buyer’s motivation

A press release is a part of which type of mix? (tells media about a positive event of business)

A company offers several corresponding products in a pkge sold at a single price

Which one of the following is NOT part of the marketing mix?

The internet has increased the availability of _____ data from a variety of sources.

What is the path a product takes from its manufacturer to the final user

Which element of the promotional mix is about developing a relationship with the customer

at this stage of product life cycle have to decide if can improve or extend life of product

Which function is about providing customers the goods and services they want

Increases store traffic by offering popular items of merchandise for sale at below-cost prices.

Price for a new product is set very low. Encourages people to buy and get into the market

in this stage of product life cycle sales fall and sometimes product dropped

_____________ research involves using and analyzing data that has already been collected and published by others

When segmenting a market by social and physical characteristics it is called

Allows users to connect to and use cloud-based apps over the Internet.

Which function is the process of deciding how to store and move goods to the consumer?

in this stage of product life cycle try to build brand preference and increase market share

Which element of the promotional mix involves writing a press release

What is it called when an actor in a movie uses his phone and it is clearly shown as an iphone

Which function has to balance the need for profit with consumer perception of value

Pricing policy that sets a very high price for a new product.

Which element of the promotional mix is where companies pay to promote idea, goods & services

which item listed below is NOT a promotional channel?

Segmenting a market based on where customers live is called

This is usually least profitable stage of the product life cycle as trying to attract customers

marketing is:

Generally used with sales promotions when prices are reduced for a short period of time

The organizational market includes transactions among businesses buying product for operations

True or False: People is the 5th P of the marketing mix

Which function manages the product life cycle from beginning to end

_____________research involves collecting data directly from the researcher's own participation, surveys, or interviews

Segmenting a market based on purchasing behavior is called

This refers to the number of items offered within each product line.