3.03 Key terms: Business essentials.

Allthe opportunities that businesses have to connect with customers and reinforcetheir brand value

all the activities a business engages in to interact with its customers.

polite behavior; good manners.

Loyalty to a particular business

the customers preference for a business.

Adapting in advance of the occurrence of events; takingadvantage of opportunities rather than reacting to problems

Theamount and the value of goods and services produced (outputs) from set amountsof resources (inputs)

focused on customer needs and wants.

activities and benefits provided by a business to its customers to create good will and customer satisfaction.

Promotion for a business provided by customers who tell others of theirsatisfaction with the business

the values and ideals that a organization encourages among its employees.

Thepeople (i.e., employees) who work cooperatively together to achieve businessgoals