What is a demographic in marketing?

A part of a population with shared characteristics like age or income

What is influencer marketing?

A method where products/services are promoted by influential individuals

What is a lead in marketing?

An individual who has shown interest in a product or brand

What is a target audience?

Identified groups of consumers most likely to purchase a product or service

What is a social media audit?

A review of a business's social media activity

What is messaging in business?

The way businesses communicate with audiences

The process of communicating a company's value to customers

What are the advantages of working with influencers?

Increased brand awareness and targeted marketing

What is the 80-20 rule in content marketing?

80% of content should educate, inform, or entertain.. 20% promotes company

What are the benefits of conducting a social media audit?

Identifies what is working, what is not, and how competitors perform

What is a call to action?

A statement that encourages audience responses

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Chapter 1 & 2 SMM review

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Questions 20

Answers

1
What is a demographic in marketing?
A financial report used for advertising expenses
A company's customer service team
A part of a population with shared characteristics like age or income
A number of products sold in a quarter
2
What is influencer marketing?
A type of automated marketing software
A method where products/services are promoted by influential individuals
A type of traditional newspaper advertising
A financial strategy for product pricing
3
Which of the following is NOT one of the three main goals of marketing?
reduce product costs
Acquire new customers
Build customer awareness and loyalty
Increase sales
4
What is a lead in marketing?
A company's total sales revenue
An individual who has shown interest in a product or brand
A new employee in a marketing department
A competitors business strategy
5
What is a target audience?
Identified groups of consumers most likely to purchase a product or service
Employees of a company
Competitor within an industry
All consumers in a marketplace
6
A way to limit audience reach is an example of cross promotional marketing
False
True
7
What is a social media audit?
A legal requirement for marketing compliance
A customer service strategy
A review of a business's social media activity
A government inspection of advertisements
8
What is messaging in business?
The way businesses communicate with audiences
A technology used to increase product development
A financial term for marketing expenses
A method of encrypting emails
9
What is marketing?
selling products only through social media
Creating business reports
The process of communicating a company's value to customers
A method to decrease customer interaction
10
Facebook was the first true social media network, founded in 2003
False
True
11
ROI does NOT stand for Return on Investment
False
True
12
What are the advantages of working with influencers?
Higher production costs
Decreased social media engagement
Less brand recognition
Increased brand awareness and targeted marketing
13
What does SEO stand for?
Social Engagement Optimization
Search Engine Optimization
Sales and E-commerce Operations
Systematic Email Outreach
14
What is the 80-20 rule in content marketing?
80% of content should educate, inform, or entertain.. 20% promotes company
80% of customers drive 20% of a company's sales
80% of the budget should go to social media marketing
80% of ads should include discounts or promotions
15
Inbound and outbound marketing are the same
True
False
16
What are the benefits of conducting a social media audit?
Identifies what is working, what is not, and how competitors perform
Lowers production costs for digital content
Reduces the number of required marketing staff
Eliminates the need for paid advertising
17
A tool used for automated marketing tasks and smart decision-making is referred to as Artificial Intelligence
True
False
18
What is a call to action?
Government regulation for ads
A review left by a customer
A legal disclaimer on ads
A statement that encourages audience responses
19
The cost of a product demonstrates which of the 4 P's?
Price
Place
Product
Promotion
20
Evergreen content is content that remains relevant overtime
False
True

Chapter 1 & 2 SMM review Flashcards | StudBud